THE FIVE DOMESTIC TRAVEL
MARKET SEGMENTS ACCORDING
TO THE DOMESTIC TOURISM
GROWTH STRATEGY
, This unit focuses on these segments , but first you need to understan
some related concepts.
Segment – group of people defined by similar background a
preferences.
Segment profiles – The characteristics of segment such as i
size average age of people in the segment, their income
preference and travel patterns
• FOR THE TOURISM STRATEGY TO BE SUCCESSFUL, TOURISM ROL
PLAYER NEED TO UNDERSTAND THE PEOPLE VISITING SECTOR.
IT IS IMPORTANT TO GROUP PEOPLE ACCORDING TO SIMILAR NEE
AND PREFERENCE THIS IS CALLED SEGMENTATION
MARKET SEGMENTS ACCORDING
TO THE DOMESTIC TOURISM
GROWTH STRATEGY
, This unit focuses on these segments , but first you need to understan
some related concepts.
Segment – group of people defined by similar background a
preferences.
Segment profiles – The characteristics of segment such as i
size average age of people in the segment, their income
preference and travel patterns
• FOR THE TOURISM STRATEGY TO BE SUCCESSFUL, TOURISM ROL
PLAYER NEED TO UNDERSTAND THE PEOPLE VISITING SECTOR.
IT IS IMPORTANT TO GROUP PEOPLE ACCORDING TO SIMILAR NEE
AND PREFERENCE THIS IS CALLED SEGMENTATION
