COM1513
ASSIGNMENT 1
DUE DATE: AUGUST 2026
, 1 INTRODUCTION
Organisational communication is important because it helps organisations achieve their
goals, share information, and work effectively. Gift of the Givers is a South African non-
governmental organisation (NGO) that provides disaster relief and humanitarian
assistance to people in need. Its communication practices help coordinate emergency
responses, manage volunteers, work with donors, and keep the public informed. This
discussion applies the concepts from COM1513 Study Units 1 to 5 to explain the
organisation's communication practices. It examines the main features of organisations,
the difference between mediated and mediatised communication, the role of
communication in organisational success, the type of organisation, and how
communication reflects social and economic realities in South Africa and across Africa.
ASSIGNMENT 1
DUE DATE: AUGUST 2026
, 1 INTRODUCTION
Organisational communication is important because it helps organisations achieve their
goals, share information, and work effectively. Gift of the Givers is a South African non-
governmental organisation (NGO) that provides disaster relief and humanitarian
assistance to people in need. Its communication practices help coordinate emergency
responses, manage volunteers, work with donors, and keep the public informed. This
discussion applies the concepts from COM1513 Study Units 1 to 5 to explain the
organisation's communication practices. It examines the main features of organisations,
the difference between mediated and mediatised communication, the role of
communication in organisational success, the type of organisation, and how
communication reflects social and economic realities in South Africa and across Africa.
