MNG4801 Assignment 2 {COMPLETE ANSWERS} Due Date June 2026

MNG4801 ASSIGNMENT 2 ANSWERS DUE DATE: JUNE 2026 TABLE OF CONTENTS INTRODUCTION………………………………………………………………………………………………………………….3 QUESTION 1: DECLARATION……………………………………………………………………………………………….4 QUESTION 2: VUCA FRAMEWORK AND FLUTTERWAVE’S MACRO-ENVIRONMENT……………..4 QUESTION 3: DEGREE OF RIVALRY AMONG EXISTING COMPETITORS…………………………………6 QUESTION 4: BUSINESS-LEVEL STRATEGY…………………………………………………………………………..8 QUESTION 5: DISRUPTIVE INNOVATION…………………………………………………………………………..10 QUESTION 6: REFLECTION………………………………………………………………………………………………..11 CONCLUSION……………………………………………………………………………………………………………………13 REFERENCES…………………………………………………………………………………………………………………….14 INTRODUCTION In an increasingly dynamic and technology-driven global economy, businesses must continuously adapt to changing market conditions, competitive pressures, and evolving customer needs. The financial technology (fintech) sector has emerged as one of the most disruptive industries, transforming the way individuals and organisations access and manage financial services. Among the leading fintech companies in Africa is Flutterwave, a digital payments platform that facilitates seamless financial transactions across multiple countries and currencies. This assignment critically examines Flutterwave’s business environment and strategic position within the fintech industry. Using established strategic management concepts and frameworks, the discussion analyses the impact of macro-environmental forces through the VUCA framework, evaluates the degree of rivalry among existing competitors, explores the company’s business-level strategy, and assesses the role of disruptive innovation in its growth and market success. Furthermore, the assignment reflects on the practical application of strategic management theories in understanding organisational competitiveness and sustainability. Through the application of these theoretical perspectives, the assignment aims to provide a comprehensive evaluation of Flutterwave’s strategic responses to environmental challenges and opportunities while demonstrating the relevance of strategic management principles in the contemporary business landscape.