100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached 4.2 TrustPilot
logo-home
Summary

MNM2601 - Marketing Management summary bundle

Rating
-
Sold
-
Pages
2
Uploaded on
29-05-2021
Written in
2018/2019

Contains two documents: 1. Detailed summary of course to study. 2. Pointwise summary for pre-exam revision.









Whoops! We can’t load your doc right now. Try again or contact support.

Document information

Summarized whole book?
Yes
Uploaded on
May 29, 2021
Number of pages
2
Written in
2018/2019
Type
Summary

Content preview

MNG3701 EXAM PREPARATION QUESTIONS

Study Unit 1
1. Critically differentiate between the concepts of strategy, strategic planning and
strategic management.
2. Describe the different levels of strategy in an organisation.
3. Critically discuss the importance, benefits and risks of strategy.
4. Describe the tests for a winning strategy.

Study Unit 2
1. What is meant by the traditional process perspective on strategic management?
Provide a critical analysis of this perspective
2. Critically differentiate between deliberate and emergent strategies
3. Explain what is meant by strategy as practice? Critically defend why is it an
appropriate approach to manage new strategic realities
4. Explain why strategic thinking is important in setting a strategic direction
5. Explain what is meant by strategising and critically explain the role of strategists and
managers in the context of strategy as practice

Study Unit 3
1. Explain the various methods for macro-environmental analysis
2. Analyse the structure, dynamics and attractiveness of the South African mining
industry
3. Discuss the importance of performing a competitor analysis

Study Unit 4
1. Critically differentiate between resources, capabilities and competencies

2. Explain the role of the resource-based view in the internal analysis
3. Critically discuss the concepts of competitive advantage and sustainable competitive
advantage. Explain the requirements for a sustainable competitive advantage and
support each requirement with an example from a company/organisation of your
choice
4. Explain the role of value chain and resource based view in internal analysis

Study Unit 5
1. Critically discuss the obstacles and drawbacks in doing business in Africa. Use
practical examples to support your answers.
2. Critically assess the role of government in enhancing business conditions in Africa.
3. Describe suitable approaches for strategies in emerging markets, specifically the
sub-Saharan Africa.

Study Unit 6
1. Critically distinguish between the different types of business level strategies for
creating and sustaining competitive advantage. Provide business practical examples
for each business level strategy discussed.
2. Describe the four pillars of corporate sustainability.
3. Explain what sustainable organisations are and why they are important.
4. Discuss the “triple-bottom line” and explain why it is important.

Get to know the seller

Seller avatar
Reputation scores are based on the amount of documents a seller has sold for a fee and the reviews they have received for those documents. There are three levels: Bronze, Silver and Gold. The better the reputation, the more your can rely on the quality of the sellers work.
bpieterse01 University of South Africa (Unisa)
View profile
Follow You need to be logged in order to follow users or courses
Sold
17
Member since
7 year
Number of followers
18
Documents
10
Last sold
3 year ago

4,0

3 reviews

5
2
4
0
3
0
2
1
1
0

Recently viewed by you

Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their exams and reviewed by others who've used these notes.

Didn't get what you expected? Choose another document

No worries! You can immediately select a different document that better matches what you need.

Pay how you prefer, start learning right away

No subscription, no commitments. Pay the way you're used to via credit card or EFT and download your PDF document instantly.

Student with book image

“Bought, downloaded, and aced it. It really can be that simple.”

Alisha Student

Frequently asked questions