MNE2601 Assignment 3 2026
DUE MAY 2026
FEASIBILITY ANALYSIS FOR SMARTRECYCLE
1. PRODUCT/SERVICE FEASIBILITY
Business idea
SmartRecycle is a door‑to‑door collection service that picks up recyclable waste
(plastic, glass, paper, cans) from households in townships. Users earn redeemable
points via a mobile app that can be exchanged for airtime, grocery vouchers or cash.
The service aims to solve low recycling rates, create micro‑jobs, and reduce landfill
waste.
Aim of product/service feasibility analysis
To determine whether the planned mobile‑app‑based recycling collection service is
attractive to township households, whether the reward system encourages participation,
and whether the service can be delivered profitably. (Chiloane‑Tsoka & Rankhumise,
2019, section 3.2)
, Steps followed
Conduct primary research through surveys and focus groups in three townships
(Soweto, Tembisa, Mamelodi).
Develop a concept statement and share it with 50 households.
Run a small‑scale prototype test with 20 households over four weeks.
Use feedback to refine the reward structure, collection schedule and mobile app
design.
(Study Guide, Learning Unit 3, section 3.1)
Components of product/service feasibility
Desirability - Does the target market value a convenient recycling service with rewards?
Demand - How many households would use the service at least twice a month?
Profit potential - Can revenue from recyclables and service fees cover costs and leave a
margin?
Secondary vs primary research
Secondary research - Used to obtain data on recycling volumes in South Africa,
average waste generation per household, and existing recycling prices from companies
like Mpact and Collect-a-Can.
Primary research - Conducted via 100 household surveys and two focus groups. 78% of
respondents said they would use a door‑to‑door recycling service if it offered a small
incentive. This validated the opportunity.
DUE MAY 2026
FEASIBILITY ANALYSIS FOR SMARTRECYCLE
1. PRODUCT/SERVICE FEASIBILITY
Business idea
SmartRecycle is a door‑to‑door collection service that picks up recyclable waste
(plastic, glass, paper, cans) from households in townships. Users earn redeemable
points via a mobile app that can be exchanged for airtime, grocery vouchers or cash.
The service aims to solve low recycling rates, create micro‑jobs, and reduce landfill
waste.
Aim of product/service feasibility analysis
To determine whether the planned mobile‑app‑based recycling collection service is
attractive to township households, whether the reward system encourages participation,
and whether the service can be delivered profitably. (Chiloane‑Tsoka & Rankhumise,
2019, section 3.2)
, Steps followed
Conduct primary research through surveys and focus groups in three townships
(Soweto, Tembisa, Mamelodi).
Develop a concept statement and share it with 50 households.
Run a small‑scale prototype test with 20 households over four weeks.
Use feedback to refine the reward structure, collection schedule and mobile app
design.
(Study Guide, Learning Unit 3, section 3.1)
Components of product/service feasibility
Desirability - Does the target market value a convenient recycling service with rewards?
Demand - How many households would use the service at least twice a month?
Profit potential - Can revenue from recyclables and service fees cover costs and leave a
margin?
Secondary vs primary research
Secondary research - Used to obtain data on recycling volumes in South Africa,
average waste generation per household, and existing recycling prices from companies
like Mpact and Collect-a-Can.
Primary research - Conducted via 100 household surveys and two focus groups. 78% of
respondents said they would use a door‑to‑door recycling service if it offered a small
incentive. This validated the opportunity.
