MNB3702
ASSIGNMENT 1: SEMESTER 1 &2
UNIQUE NUMBER: 772624
Question 1: Critically discuss the ways in which the digital age has impacted on Tuluntulu’s
expansion as an SMME
Question 2: Imagine that you are a consultant hired by Netflix to advise the company on
entering African markets. Counsel the company on how it should combine the different
elements of its entry strategy, based on its strategic motive for this continent, to
determine in which countries Netflix should launch its African venture.
Question 3: Define an adaptation strategy and explain how competitors in the VoD and
broadcasting industries can apply the levers of adaptation to compete in Africa.
ASSIGNMENT 1: SEMESTER 1 &2
UNIQUE NUMBER: 772624
Question 1: Critically discuss the ways in which the digital age has impacted on Tuluntulu’s
expansion as an SMME
Question 2: Imagine that you are a consultant hired by Netflix to advise the company on
entering African markets. Counsel the company on how it should combine the different
elements of its entry strategy, based on its strategic motive for this continent, to
determine in which countries Netflix should launch its African venture.
Question 3: Define an adaptation strategy and explain how competitors in the VoD and
broadcasting industries can apply the levers of adaptation to compete in Africa.
