MNM4805 Assignment 2 (COMPLETE ANSWERS) 2026 - DUE 2026

MNM4805
Assignment 2
(COMPLETE
ANSWERS) 2026 -
DUE 2026
[Type the document subtitle]


[Pick the date]
[Type the company name]

,Exam (elaborations)

MNM4805 Assignment 2 (COMPLETE
ANSWERS) 2026 - DUE 2026


1. Title Page
 What is the title of your strategic marketing plan?
 Which company are you developing the plan for?
 What is the 5-year planning period (e.g., 2026–2030)?
 Who prepared the plan?
 What is the submission date?




2. Table of Contents
 What are the main sections and subsections of your plan?
 What are the corresponding page numbers?




3. Summary of the Existing Marketing Situation
Background Analysis

 What are the company’s past trends in:
o Sales
o Market size
o Profit
o Product offerings
o Distribution channels
o Promotion strategies
o Pricing
 Who are the main competitors, and what are their strengths and weaknesses?
 How do customers behave?
o What do they buy and why?
o How often do they buy?
o Where do they buy?
o What are their demographic and lifestyle characteristics?

, Macro Environment Analysis

 How do the following factors affect the company?
o Political
o Economic
o Social
o Technological
o Environmental
o Legal

Forecasting

 What is the expected market size over the next 5 years?
 What are the projected sales figures?

SWOT Analysis

 What are the company’s:
o 5 Strengths
o 5 Weaknesses
o 5 Opportunities
o 5 Threats

Assumptions

 What external factors could influence your plan (e.g., inflation, costs, growth rate)?




4. Marketing Objectives
 What specific, measurable goals will the company achieve over 5 years?
 How much will:
o Sales increase?
o Market share grow?
 Which products and markets are targeted?
 Are the objectives:
o Quantitative?
o Time-bound?
o Realistic?




5. Overall Marketing Strategy