COM3701
Assignment 1 Semester 1 2026
Unique number: 251715
Due Date: 26 March 2026
TABLE OF CONTENTS
INTRODUCTION ................................................................................................................. 3
1. QUESTION 1................................................................................................................... 3
1.1 Marketing management ............................................................................................. 3
1.2 Marketing plan for CuppaJoe’s new ground coffee range .......................................... 4
QUESTION 2....................................................................................................................... 5
2.1 Definition of a communication campaign .................................................................... 5
2.2 Key elements of Phase 1 – the assessment phase.................................................... 6
2.3 Media selection for the communication campaign...................................................... 7
CONCLUSION .................................................................................................................... 8
REFERENCES .................................................................................................................... 9
Terms of use
By making use of this document you agree to:
Use this document as a guide for learning, comparison and reference purpose,
Terms of use
Not to duplicate, reproduce and/or misrepresent the contents of this document as your own work,
By making use of this document you agree to:
Use this document
Fully accept the consequences
solely as a guide forshould you plagiarise
learning, reference,or and
misuse this document.
comparison purposes,
Ensure originality of your own work, and fully accept the consequences should you plagiarise or misuse this document.
Comply with all relevant standards, guidelines, regulations, and legislation governing academic and written work.
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is" without any express or
implied representations or warranties. The author accepts no responsibility or liability for any actions taken based on the
information contained within this document. This document is intended solely for comparison, research, and reference purposes.
Reproduction, resale, or transmission of any part of this document, in any form or by any means, is strictly prohibited.
, +27 81 278 3372
TABLE OF CONTENTS
INTRODUCTION ................................................................................................................. 3
1. QUESTION 1 .................................................................................................................. 3
1.1 Marketing management ............................................................................................. 3
1.2 Marketing plan for CuppaJoe’s new ground coffee range .......................................... 4
QUESTION 2 ...................................................................................................................... 5
2.1 Definition of a communication campaign.................................................................... 5
2.2 Key elements of Phase 1 – the assessment phase ................................................... 6
2.3 Media selection for the communication campaign ..................................................... 7
CONCLUSION .................................................................................................................... 8
REFERENCES .................................................................................................................... 9
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is"
without any express or implied representations or warranties. The author accepts no responsibility or
liability for any actions taken based on the information contained within this document. This document is
intended solely for comparison, research, and reference purposes. Reproduction, resale, or transmission
of any part of this document, in any form or by any means, is strictly prohibited.
Assignment 1 Semester 1 2026
Unique number: 251715
Due Date: 26 March 2026
TABLE OF CONTENTS
INTRODUCTION ................................................................................................................. 3
1. QUESTION 1................................................................................................................... 3
1.1 Marketing management ............................................................................................. 3
1.2 Marketing plan for CuppaJoe’s new ground coffee range .......................................... 4
QUESTION 2....................................................................................................................... 5
2.1 Definition of a communication campaign .................................................................... 5
2.2 Key elements of Phase 1 – the assessment phase.................................................... 6
2.3 Media selection for the communication campaign...................................................... 7
CONCLUSION .................................................................................................................... 8
REFERENCES .................................................................................................................... 9
Terms of use
By making use of this document you agree to:
Use this document as a guide for learning, comparison and reference purpose,
Terms of use
Not to duplicate, reproduce and/or misrepresent the contents of this document as your own work,
By making use of this document you agree to:
Use this document
Fully accept the consequences
solely as a guide forshould you plagiarise
learning, reference,or and
misuse this document.
comparison purposes,
Ensure originality of your own work, and fully accept the consequences should you plagiarise or misuse this document.
Comply with all relevant standards, guidelines, regulations, and legislation governing academic and written work.
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is" without any express or
implied representations or warranties. The author accepts no responsibility or liability for any actions taken based on the
information contained within this document. This document is intended solely for comparison, research, and reference purposes.
Reproduction, resale, or transmission of any part of this document, in any form or by any means, is strictly prohibited.
, +27 81 278 3372
TABLE OF CONTENTS
INTRODUCTION ................................................................................................................. 3
1. QUESTION 1 .................................................................................................................. 3
1.1 Marketing management ............................................................................................. 3
1.2 Marketing plan for CuppaJoe’s new ground coffee range .......................................... 4
QUESTION 2 ...................................................................................................................... 5
2.1 Definition of a communication campaign.................................................................... 5
2.2 Key elements of Phase 1 – the assessment phase ................................................... 6
2.3 Media selection for the communication campaign ..................................................... 7
CONCLUSION .................................................................................................................... 8
REFERENCES .................................................................................................................... 9
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is"
without any express or implied representations or warranties. The author accepts no responsibility or
liability for any actions taken based on the information contained within this document. This document is
intended solely for comparison, research, and reference purposes. Reproduction, resale, or transmission
of any part of this document, in any form or by any means, is strictly prohibited.
