1.INTRODUCTION
The 2026 Local Government Elections in South Africa present a significant challenge for
the Independent Electoral Commission (IEC) as it seeks to ensure credible, inclusive
voting across 257 municipalities. With voter apathy and a trust deficit threatening
participation, the IEC must implement a strategic public relations programme to engage
citizens, particularly young people and marginalised communities. This assignment
examines the planning and execution of such a programme, focusing on the City of
Johannesburg’s challenges and applying analytical tools like SWOT Analysis and
DOTMABE to develop effective objectives, target audiences, and tactics.
2. PLANNING FOR THE PUBLIC RELATIONS PROGRAMME AND
CAMPAIGNS
The specific analytical tool I should use in this first step is the SWOT Analysis.
Strengths
Identify the internal strengths of the City of Johannesburg, such as its resources,
capabilities, and positive attributes that can help r the problem.
, Weaknesses
Recognise the internal weaknesses of the City of Johannesburg, such as lack of
communication, inadequate infrastructure, and poor service delivery that contribute to
the problem.
Opportunities
Determine the external opportunities that can help the City of Johannesburg address
the problem, such as community engagement, partnerships, and innovative solutions.
Threats
Identify the external threats that can exacerbate the problem, such as public
dissatisfaction, protests, and negative media coverage.
3.THE PUBLIC RELATIONS PROGRAMME
3.1
Section A: Budget.
Explanation: The text is a detailed financial table listing specific costs for tactical items
(e.g., R1.4m for roadshows, R900k for digital), confirming its purpose as a resource
plan, allocating R3 000 000 for the campaign.
The 2026 Local Government Elections in South Africa present a significant challenge for
the Independent Electoral Commission (IEC) as it seeks to ensure credible, inclusive
voting across 257 municipalities. With voter apathy and a trust deficit threatening
participation, the IEC must implement a strategic public relations programme to engage
citizens, particularly young people and marginalised communities. This assignment
examines the planning and execution of such a programme, focusing on the City of
Johannesburg’s challenges and applying analytical tools like SWOT Analysis and
DOTMABE to develop effective objectives, target audiences, and tactics.
2. PLANNING FOR THE PUBLIC RELATIONS PROGRAMME AND
CAMPAIGNS
The specific analytical tool I should use in this first step is the SWOT Analysis.
Strengths
Identify the internal strengths of the City of Johannesburg, such as its resources,
capabilities, and positive attributes that can help r the problem.
, Weaknesses
Recognise the internal weaknesses of the City of Johannesburg, such as lack of
communication, inadequate infrastructure, and poor service delivery that contribute to
the problem.
Opportunities
Determine the external opportunities that can help the City of Johannesburg address
the problem, such as community engagement, partnerships, and innovative solutions.
Threats
Identify the external threats that can exacerbate the problem, such as public
dissatisfaction, protests, and negative media coverage.
3.THE PUBLIC RELATIONS PROGRAMME
3.1
Section A: Budget.
Explanation: The text is a detailed financial table listing specific costs for tactical items
(e.g., R1.4m for roadshows, R900k for digital), confirming its purpose as a resource
plan, allocating R3 000 000 for the campaign.
