1
Maatschappij & interac�e
Rowin Danilo Ruizendaal P18 Git
500813624
, 2
Inhoud
Inleiding ......................................................................................................................................................................................................................................................... 4
De digitale verleiding .................................................................................................................................................................................................................................... 5
Wederkerigheid (reciprocity) .................................................................................................................................................................................................................... 7
Autoriteit (authority) ................................................................................................................................................................................................................................. 8
Sociale bewijskracht (social proof) ............................................................................................................................................................................................................ 9
Commitment (commitment & consistency) ............................................................................................................................................................................................ 10
Sympathie (liking) .................................................................................................................................................................................................................................... 10
Schaarste (scarcity).................................................................................................................................................................................................................................. 11
Triggers........................................................................................................................................................................................................................................................ 13
Betaalde triggers (paid triggers) .............................................................................................................................................................................................................. 13
Verworven triggers (Earned triggers) ...................................................................................................................................................................................................... 14
Relatie gerelateerde triggers (Relationship triggers) .............................................................................................................................................................................. 14
Toegestane triggers (Owned triggers) ..................................................................................................................................................................................................... 14
Interne triggers ........................................................................................................................................................................................................................................... 15
Hijacks ......................................................................................................................................................................................................................................................... 16
#1 if you control the menu you control the choices ............................................................................................................................................................................... 16
#2 Put a slot machine in a billion pockets ............................................................................................................................................................................................... 17
#3 Fear of missing something important ................................................................................................................................................................................................ 17
#4 Social approval ................................................................................................................................................................................................................................... 18
#5 Social reciprocity ................................................................................................................................................................................................................................ 19
Maatschappij & interactie
, 3
#6 Bottomless bowls, infinite feeds, autoplay ........................................................................................................................................................................................ 19
#7 instant interruption vs respectful delivery ......................................................................................................................................................................................... 20
#8 bundling your reasons with their reasons .......................................................................................................................................................................................... 21
#9 inconvenient choice............................................................................................................................................................................................................................ 22
#10 Forecasting errors, foot in the door strategies ................................................................................................................................................................................ 22
Fogg behavior model................................................................................................................................................................................................................................... 23
Bibliografie .................................................................................................................................................................................................................................................. 25
Maatschappij & interactie
Maatschappij & interac�e
Rowin Danilo Ruizendaal P18 Git
500813624
, 2
Inhoud
Inleiding ......................................................................................................................................................................................................................................................... 4
De digitale verleiding .................................................................................................................................................................................................................................... 5
Wederkerigheid (reciprocity) .................................................................................................................................................................................................................... 7
Autoriteit (authority) ................................................................................................................................................................................................................................. 8
Sociale bewijskracht (social proof) ............................................................................................................................................................................................................ 9
Commitment (commitment & consistency) ............................................................................................................................................................................................ 10
Sympathie (liking) .................................................................................................................................................................................................................................... 10
Schaarste (scarcity).................................................................................................................................................................................................................................. 11
Triggers........................................................................................................................................................................................................................................................ 13
Betaalde triggers (paid triggers) .............................................................................................................................................................................................................. 13
Verworven triggers (Earned triggers) ...................................................................................................................................................................................................... 14
Relatie gerelateerde triggers (Relationship triggers) .............................................................................................................................................................................. 14
Toegestane triggers (Owned triggers) ..................................................................................................................................................................................................... 14
Interne triggers ........................................................................................................................................................................................................................................... 15
Hijacks ......................................................................................................................................................................................................................................................... 16
#1 if you control the menu you control the choices ............................................................................................................................................................................... 16
#2 Put a slot machine in a billion pockets ............................................................................................................................................................................................... 17
#3 Fear of missing something important ................................................................................................................................................................................................ 17
#4 Social approval ................................................................................................................................................................................................................................... 18
#5 Social reciprocity ................................................................................................................................................................................................................................ 19
Maatschappij & interactie
, 3
#6 Bottomless bowls, infinite feeds, autoplay ........................................................................................................................................................................................ 19
#7 instant interruption vs respectful delivery ......................................................................................................................................................................................... 20
#8 bundling your reasons with their reasons .......................................................................................................................................................................................... 21
#9 inconvenient choice............................................................................................................................................................................................................................ 22
#10 Forecasting errors, foot in the door strategies ................................................................................................................................................................................ 22
Fogg behavior model................................................................................................................................................................................................................................... 23
Bibliografie .................................................................................................................................................................................................................................................. 25
Maatschappij & interactie
