Assignment 1 Semester 2 2026
Unique number:520839
Due date: 20 August 2026
QUESTION 1: FIVE VALUE-CREATING FUNCTIONS OF A BUSINESS
PLAN
1. Strategic Direction and Opportunity Clarification
A business plan creates value by turning a business idea into a structured strategy
with clear goals, market assumptions and actions. It forces founders to consider
logistics, risks, opportunities and competition instead of relying only on enthusiasm.
This improves decision making because entrepreneurs must examine how the
opportunity can work in practice (Becherer and Helms, 2009).