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Exam (elaborations)

Social Media & Politics 2026/2027 | Complete Study Guide, Analysis, and Key Concepts

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Comprehensive Social Media & Politics 2026/2027 study resource covering the impact of social media on political campaigns, public opinion, policy-making, and political communication. Includes detailed explanations, case studies, and analysis materials. Designed to help students, researchers, and professionals understand modern political dynamics, media strategies, and trends for academic and professional success.

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Uploaded on
January 5, 2026
Number of pages
10
Written in
2025/2026
Type
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Thought of as the voices, identities and interests
populating our screens and newspapers. It is a form
Access Power
of exclusionary and inclusionary power, dictating who
is given and denied access to the media.

The increasing negative attitudes toward the "other
Affective Polarization
side."

Algorithmic Policing


A computer algorithm that automatically produces
Bot content and interacts with humans on social media,
trying to emulate and possibly alter their behaviour.

Cambridge Analytica


Emphasizes conflict between individuals, groups, or
Conflict Frame institutions as a means of capturing balanced
journalism.

The connections between individuals and how it is
Connectivity
amplified on social media.

Cryptopticon


Cyber Voter Interference
(CVI)

Underpins strategies of predictive and real-time
Datafication analytics. The principle of datafication can be used to
predict user taste and insert personalized ads.

Deceptive Advertising (or Deliberately misleading the consumer.
false advertising)

The uneven access to information and resources on
Digital Divide
digital technology.

Digital Gerrymandering

, Digital Literacy The skills and abilities related to technology.

The active involvement of raising awareness on a
Digital Participation
political issue through social networks.

Thinks of media power in terms of knowledge and
information. From this perspective, media power
Discursive Power
operates by privileging particular discourses and
constructing particular forms of reality.

A large body of literature has found negative effects
of media multitasking on various outcomes, such as
work performance and learning. However, findings
Does second screening have shown that second screening tends not to apply
have negative to political purposes. Second screening in a political
consequences? context typically involves more political activity, such
as signing an online petition related to the debate,
donating money, or signing up to volunteer for a party
or cause.

Social media shapes the attitudes and behaviours of
Does social media its users to some extent. People transfer positive and
influence behaviour? negative moods and emotions in real life and also
online.

Citizens turn increasingly to social media to get their
political information. However, it is unclear whether
using these platforms actually makes them more
political knowledgeable. This circulates back to the
question of whether people share news content
Does social media usages
without reading it? Research shows that reading news
increase political
articles increases both objective (how much someone
knowledge?
actually knows) and subjective knowledge (perceived
or self-assured knowledge). Sharing articles also
predicted increases in subjective knowledge—even
when participants had not read what they chose to
share.

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