Sample
Summaries after sample
, The concept of advertising
Need and wants of consumers
• Advertising is used to inform people about
• Needs are essentials; wants are desires.
your business and persuade them to buy
• People meet needs before wants. your products or services.
• Spending depends on income and priorities.
• Market research identifies target customers.
• Target market is the group most likely to
buy your product. Media used in advertising
• Businesses use:
SWOT Analysis o Television
o Radio
Sample
•
•
•
Strengths and opportunities help the
business succeed.
Weaknesses and threats are challenges to
overcome.
SWOT helps plan strategies for better
Topic 11:
Starting a
o Online platforms
o Billboards
o Magazines
o Newspapers
o Websites
results. o Text messages
Summaries after sample
Setting goals
business
Principles of advertising
• Goals guide business growth. • Effective advertising considers the four Ps:
• Short-, medium-, and long-term goals are o Price
important. o Product
• SMART goals are Specific, Measurable, o Place
Achievable, Realistic, and Time-bound. o Promotion
• Specific goals clearly define what you want. • Advertising must be clear, noticeable, and
• Measurable goals let you track success. suitable for the target market and budget.
GR7 T3 EMS Mind Map Study&Master Copyright © www.summariessa.co.za (DO NOT COPY)
,Sample
Summaries after sample
, Sample
Summaries after sample
Summaries after sample
, The concept of advertising
Need and wants of consumers
• Advertising is used to inform people about
• Needs are essentials; wants are desires.
your business and persuade them to buy
• People meet needs before wants. your products or services.
• Spending depends on income and priorities.
• Market research identifies target customers.
• Target market is the group most likely to
buy your product. Media used in advertising
• Businesses use:
SWOT Analysis o Television
o Radio
Sample
•
•
•
Strengths and opportunities help the
business succeed.
Weaknesses and threats are challenges to
overcome.
SWOT helps plan strategies for better
Topic 11:
Starting a
o Online platforms
o Billboards
o Magazines
o Newspapers
o Websites
results. o Text messages
Summaries after sample
Setting goals
business
Principles of advertising
• Goals guide business growth. • Effective advertising considers the four Ps:
• Short-, medium-, and long-term goals are o Price
important. o Product
• SMART goals are Specific, Measurable, o Place
Achievable, Realistic, and Time-bound. o Promotion
• Specific goals clearly define what you want. • Advertising must be clear, noticeable, and
• Measurable goals let you track success. suitable for the target market and budget.
GR7 T3 EMS Mind Map Study&Master Copyright © www.summariessa.co.za (DO NOT COPY)
,Sample
Summaries after sample
, Sample
Summaries after sample
