2025 – S2 – MNM2605 – ASSESSMENT 1 - Q&A
QUIZ
Assessment 1
Started on Wednesday, 3 September 2025,
State Finished
Completed Wednesday, 3 September 2025,
on
Time taken
Grade 30 out of 30 (100%)
Question 1
Eva bought herself a new model of BMW 1 series. Although she enjoys benefits
such as freedom, image, better use of her time and social acceptance, Eva has to
pay for the car and insurance and even risk the fact that the car may be damaged or
stolen. The difference between the total benefits and total costs makes up the
customer …
a.
base.
b.
needs.
c.
Value
d.
service.
Feedback
The correct answer is: Value
Question 2
Brian is a marketing manager of a retail store in Midrand. He always gives his
customers more details and information about his company’s products when he
advertises the product. He is trying to ensure that the customer can consider this
information when he/she wants to buy a product. This process best describes …
a.
retention.
1
, 2025 – S2 – MNM2605 – ASSESSMENT 1 - Q&A
b.
reinforcement.
c.
recall.
d.
interpretation.
Feedback
The correct answer is: recall.
Question 3
In raising awareness for gender-based violence (GBV), Joko Tea created a
campaign in partnership with POWA where sales proceeds are donated to GBV
causes. This can be seen as an example of … marketing.
a.
consumer marketing
b.
cause-related marketing
c.
green marketing
d.
gender-based marketing
Feedback
The correct answer is: cause-related marketing
Question 4
In the Unites States, baseball seats in the stadium where the Red Sox play are
passed on as an inheritance from one generation to the next. This is an example of
a/an… reference group.
a.
informal
b.
primary
c.
secondary
2
QUIZ
Assessment 1
Started on Wednesday, 3 September 2025,
State Finished
Completed Wednesday, 3 September 2025,
on
Time taken
Grade 30 out of 30 (100%)
Question 1
Eva bought herself a new model of BMW 1 series. Although she enjoys benefits
such as freedom, image, better use of her time and social acceptance, Eva has to
pay for the car and insurance and even risk the fact that the car may be damaged or
stolen. The difference between the total benefits and total costs makes up the
customer …
a.
base.
b.
needs.
c.
Value
d.
service.
Feedback
The correct answer is: Value
Question 2
Brian is a marketing manager of a retail store in Midrand. He always gives his
customers more details and information about his company’s products when he
advertises the product. He is trying to ensure that the customer can consider this
information when he/she wants to buy a product. This process best describes …
a.
retention.
1
, 2025 – S2 – MNM2605 – ASSESSMENT 1 - Q&A
b.
reinforcement.
c.
recall.
d.
interpretation.
Feedback
The correct answer is: recall.
Question 3
In raising awareness for gender-based violence (GBV), Joko Tea created a
campaign in partnership with POWA where sales proceeds are donated to GBV
causes. This can be seen as an example of … marketing.
a.
consumer marketing
b.
cause-related marketing
c.
green marketing
d.
gender-based marketing
Feedback
The correct answer is: cause-related marketing
Question 4
In the Unites States, baseball seats in the stadium where the Red Sox play are
passed on as an inheritance from one generation to the next. This is an example of
a/an… reference group.
a.
informal
b.
primary
c.
secondary
2
