MARKETING MANAGEMENT - D174 - WGU
PRE-ASSESSMENT: (JNV1) | LATEST
2025/2026 UPDATE | QUESTIONS AND
ANSWERS | SCORED A+|| PASS!!
A cable company's marketing plan states that the company will lower
prices during the next year to attract customers away from
competitors. At which planning level has the statement been written? -
ANSWERS-Tactical
A grocery store's marketing plan states that the company will
purchase billboard advertising space during the first three months of
the year. At which planning level has the statement been written? -
ANSWERS-Tactical
A law firm hires two new attorneys to accommodate the growing
needs of its largest client. Which of Porter's five forces is this an
example of? - ANSWERS-Power of customers
Which task should a university bookstore that recently purchased new
inventory management software employ a SWOT analysis to
accomplish? - ANSWERS-Identify employee training needs
A mobile phone company wants to employ a dynamic marketing
campaign to separate itself from competitors. Which task should the
, company employ a SWOT analysis to accomplish? - ANSWERS-Identify
potential channels of communication
A domestic company wants to expand the marketing of an existing
product to an international market. The company is willing to meet the
legal and local product requirements of this new location as part of
the marketing strategy. Which global product strategy should the
company use? - ANSWERS-Product adaptation
A company notices that a product sold well in a domestic market but
was stagnant in an emerging international market that had a lower per
capita income. Which factor did the company fail to assess? -
ANSWERS-Purchasing power of the customers in the foreign market
Two companies form a partnership that has allowed them both to
enter a market that would have otherwise been closed due to legal
restrictions. Which type of strategic alliance has occurred? -
ANSWERS-Joint venture
An established company is discussing various marketing strategies,
and the chief information officer is asked to improve the online
presence of the company by converting paper documents to electronic
forms. Which of the AMA's Seven Big Problems in Marketing is this
company addressing? - ANSWERS-
Which two concepts are core to marketing? - ANSWERS-Value and
exchange
PRE-ASSESSMENT: (JNV1) | LATEST
2025/2026 UPDATE | QUESTIONS AND
ANSWERS | SCORED A+|| PASS!!
A cable company's marketing plan states that the company will lower
prices during the next year to attract customers away from
competitors. At which planning level has the statement been written? -
ANSWERS-Tactical
A grocery store's marketing plan states that the company will
purchase billboard advertising space during the first three months of
the year. At which planning level has the statement been written? -
ANSWERS-Tactical
A law firm hires two new attorneys to accommodate the growing
needs of its largest client. Which of Porter's five forces is this an
example of? - ANSWERS-Power of customers
Which task should a university bookstore that recently purchased new
inventory management software employ a SWOT analysis to
accomplish? - ANSWERS-Identify employee training needs
A mobile phone company wants to employ a dynamic marketing
campaign to separate itself from competitors. Which task should the
, company employ a SWOT analysis to accomplish? - ANSWERS-Identify
potential channels of communication
A domestic company wants to expand the marketing of an existing
product to an international market. The company is willing to meet the
legal and local product requirements of this new location as part of
the marketing strategy. Which global product strategy should the
company use? - ANSWERS-Product adaptation
A company notices that a product sold well in a domestic market but
was stagnant in an emerging international market that had a lower per
capita income. Which factor did the company fail to assess? -
ANSWERS-Purchasing power of the customers in the foreign market
Two companies form a partnership that has allowed them both to
enter a market that would have otherwise been closed due to legal
restrictions. Which type of strategic alliance has occurred? -
ANSWERS-Joint venture
An established company is discussing various marketing strategies,
and the chief information officer is asked to improve the online
presence of the company by converting paper documents to electronic
forms. Which of the AMA's Seven Big Problems in Marketing is this
company addressing? - ANSWERS-
Which two concepts are core to marketing? - ANSWERS-Value and
exchange
