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Marketing Essentials 1ste jaar Bedrijfmanagement Allround Samenvattingen Kwartaal 1 en 2

Combined rating
4,4
(8)
Documents
8
Sold
1
Total pages
154
Last updated
16-02-2021

Samenvattingen Marketing Essentials voor 1ste jaar Bedrijfmanagement Allround. Kwartaal 1 = Hoofdstuk 1,8,9 Kwartaal 2 = Hoofdstuk 10,11,12,13,15

Documents in this bundle
8
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Summary
Samenvatting Marketing Inleiding: het marketingprocess
3,0
(1)
1
11
Feb 2021
2020/2021
R88,74
Product Image
Summary
Samenvatting Marketing 1ste jaar
3,0
(1)
-
26
Feb 2021
2020/2021
R88,74
Product Image
Summary
Hoofdstuk 9 samenvatting marketing
4,0
(1)
-
13
Feb 2021
2020/2021
R88,74
Product Image
Summary
Samenvatting Hoofdstuk 12: Distributiebeleid
5,0
(1)
-
34
Feb 2021
2020/2021
R86,72
Product Image
Summary
Samenvatting Hoofdstuk 13 : Detailhandel en groothandel
5,0
(1)
-
17
Feb 2021
2020/2021
R92,78
Product Image
Summary
Samenvatting Hoofdstuk 10: Productontwikkeling en levenscyclusbeleid
5,0
(1)
-
21
Feb 2021
2020/2021
R88,74
Product Image
Summary
Samenvatting Hoofdstuk 11: Prijsbeleid
5,0
(1)
-
20
Feb 2021
2020/2021
R88,74
Product Image
Summary
Samenvatting Hoofdstuk 15 betaalde media
5,0
(1)
-
12
Feb 2021
2020/2021
R88,74

Connected book

image
Philip Kotler, Gary Armstrong Principes van marketing
  • juli 2017
  • 9789043034098
  • 7

Subjects

  • Hoofdstuk 1 inleiding: het marketingproces
  • Wat is marketing
  • Het doel van marketing
  • Niveaus van planing
  • Sbu niveau
  • Pmc niveau
  • De visie en missie
  • Marketingafbakening
  • Wat zijn de behoeften van afnemer
  • Ab
  • Samenvatting hoofdstuk 8
  • Klantgerichte marketing strategie
  • Marktsegmentatie
  • Positionering
  • Hoofdstuk 9 marketing
  • Hoofdstuk 9 - product-
  • dienst- en merkbeleid
  • Distributiebeleid
  • Bedrijfkolom
  • De bedrijfskolom en het value delivery network
  • Een supply chain
  • Stroomopwaarts
  • Stroomafwaartse
  • Distributiedoelstellingen
  • Demand chain
  • De circular economy
  • Hoofdstuk 13 : detailhandel en groothandel
  • Detailhandel
  • Retail
  • Soorten detaillisten
R331,31 R711,95
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