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Samenvattingen Marketing H1-H7

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7
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26-01-2026

Samenvattingen opleidingsonderdeel Marketing aan de Universiteit Antwerpen prof Eva Heeremans. Samenvatting van hoofdstuk 1 tot 7. Uitleg termen, begrippen en theorie. Collegenotities inbegrepen.

Documents in this bundle
7
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Summary
Marketing Principles and Practice – Chapter 1 (Lecture Summary)
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6
Nov 2025
2025/2026
R150,98
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Summary
Marketing – Chapter 2: The Marketing Environment (Lecture Summary)
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8
Nov 2025
2025/2026
R172,66
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Summary
Summary Chapter 3: Consumer buying behaviour
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11
Nov 2025
2025/2026
R150,98
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Summary
Summary marketing chapter 4: Business-to-Business Marketing: Customers, Buying Behavior, and Relationship Management
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7
Dec 2025
2025/2026
R150,98
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Summary
Title: Marketing – Chapter 5: Services and Relationship Marketing | Lecture Summary
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-
9
Jan 2026
2025/2026
R113,53
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Summary
Marketing – Chapter 6: Marketing Strategy | Lecture Summary
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10
Jan 2026
2025/2026
R117,47
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Summary
Marketing – Chapter 7: Marketing Research and Analytics | Lecture Summary
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12
Jan 2026
2025/2026
R117,47

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Paul Baines, Chris Fill Marketing
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Subjects

  • Marketing principles
  • Market orientation
  • Customer value
  • Marketing mix
  • Relationship marketing
  • Crm
  • Co-creation
  • Service-dominant logic
  • Customer centricity
  • Marketing vs sales
  • Customer lifetime value
  • Marketingomgeving
  • Destep
  • Prestatieomgeving
  • Externe omgeving
  • Technologische trends
  • Ecologische omgeving
  • Politiek-juridische omgeving
  • Porter five forces
  • Concurrentieanalyse
  • Interne omgeving
  • Stakeholders
  • Consumer behaviour
  • Cognitive biases
  • Decision-making process
  • Customer loyalty
  • Perception
  • Learning and memory
  • Personality and brand personality
  • Motivation
R409,19 R974,09
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