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All required articles summarized for Managing Customer Experience and Value

Combined rating
4,0
(2)
Documents
7
Sold
9
Total pages
42
Last updated
03-04-2024

This bundle contains all summaries of the required articles. This is all that is needed for the exam. For the course Managing Customer Experience and Value, EBM075B05, RUG. It is possible to also buy a summary of the lectures.

Documents in this bundle
7
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Summary
Summary articles week 3 Managing Customer Experience and Value
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1
3
Mar 2024
2023/2024
R71,17
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Summary
Summary articles week 1 Managing Customer Experience and Value
4,0
(1)
1
11
Mar 2024
2023/2024
R71,17
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Summary
Summary articles week 4 Managing Customer Experience and Value
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1
7
Apr 2024
2023/2024
R71,17
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Summary articles week 6 Managing Customer Experience and Value
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1
3
Apr 2024
2023/2024
R71,17
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Summary
Summary articles week 7 Managing Customer Experience and Value
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1
4
Apr 2024
2023/2024
R71,17
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Summary
Summary articles week 2 Managing Customer Experience and Value
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1
5
Apr 2024
2023/2024
R71,17
Product Image
Summary
Summary articles week 5 Managing Customer Experience and Value
4,0
(1)
1
9
Apr 2024
2023/2024
R71,17

Subjects

  • Managing
  • Customer
  • Experience
  • Value
  • Marketing
  • Gupta
  • Valuing customers
  • Customer equity
  • Customer lifetime value
  • Wiesel
  • Financial reporting
  • Customer value metrics
  • Equations
  • Retention
  • Acquisition
  • Criteria
  • Haenlein
  • Date
  • Relationship
  • Consumer
  • Crm
  • Customer relationship management
  • Commitment
  • Profit
  • Costs
  • Strategy
  • Clv
  • Churn
  • Lemon
  • Buying
R203,73 R498,22
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