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Global Marketing Notes (1st edition)
Svend Hollensen - ISBN: 9781292100111
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View all 33 notes of Global Marketing, written by Svend Hollensen. All Global Marketing notes, summaries and study guides are written by fellow students or tutors. Get yourself a Global Marketing study guide or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Global Marketing notes
Complete summary of the book Global Marketing Svend Hollensen (excluding section 10, 11 and 12). The summary includes all illustrations from the book!
- Summary
- • 61 pages •
Complete summary of the book Global Marketing Svend Hollensen (excluding section 10, 11 and 12). The summary includes all illustrations from the book!
Extensive and complete summary of chapters 1 t/m 19 of the book global marketing by Svend Hollensen (7th edition). Contains a lot of illustrations and notes from lectures. 
 
 ISBN of book = 9781292100111
- Summary
- • 75 pages •
Extensive and complete summary of chapters 1 t/m 19 of the book global marketing by Svend Hollensen (7th edition). Contains a lot of illustrations and notes from lectures. 
 
 ISBN of book = 9781292100111
Summary Exportmangement (English) originally written for the course Commercial Economics, grade 4 at Fontys in Eindhoven. The summary consists of the college slides, relevant images and the book: Global Marketing by Svend Hollensen 7th edition (ISBN 9781292100111), with the chapters: p1.1 t/m 1.6 H2, p6.1 t/m p6.2, H7, H8, H9, H10, H11, H12, p14.4 and p15.6. In the summaries, enumerations have been used as much as possible to easily remember topics. In addition, the summary is provided with more...
- Summary
- • 28 pages •
Summary Exportmangement (English) originally written for the course Commercial Economics, grade 4 at Fontys in Eindhoven. The summary consists of the college slides, relevant images and the book: Global Marketing by Svend Hollensen 7th edition (ISBN 9781292100111), with the chapters: p1.1 t/m 1.6 H2, p6.1 t/m p6.2, H7, H8, H9, H10, H11, H12, p14.4 and p15.6. In the summaries, enumerations have been used as much as possible to easily remember topics. In addition, the summary is provided with more...
Summary of the book 'Global Marketing' by Svend Hollensen. The summary contains each chapter that needs to be studied for the exam. Furthermore, every lecture has been processed in the summary. Includes graphs, tabels and other necessary visual material.
- Summary
- • 58 pages •
Summary of the book 'Global Marketing' by Svend Hollensen. The summary contains each chapter that needs to be studied for the exam. Furthermore, every lecture has been processed in the summary. Includes graphs, tabels and other necessary visual material.
Summary of the book Global Marketing. All chapters except 5, 7 and 18 are not. All notes of the lessons are also included in the summary.
- Summary
- • 41 pages •
Summary of the book Global Marketing. All chapters except 5, 7 and 18 are not. All notes of the lessons are also included in the summary.
Summary International Marketing Management (IMM)
IBL year 3 semester 2 block 3 and 4
English

Based on book: GLOBAL MARKETING (Sixth edition)
Author: Svend Hollensen
Publisher: Pearson Education Limited
English 872 pages 
9781292100111 

Chapters: 1, 2, 3, 4, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16


Full exam content summary
Course module code: IBLIMM02R3


- Summary
- • 42 pages •
Summary International Marketing Management (IMM)
IBL year 3 semester 2 block 3 and 4
English

Based on book: GLOBAL MARKETING (Sixth edition)
Author: Svend Hollensen
Publisher: Pearson Education Limited
English 872 pages 
9781292100111 

Chapters: 1, 2, 3, 4, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16


Full exam content summary
Course module code: IBLIMM02R3


Summary for the subject International Marketing, second year. The summary consists of the text and images from the book Global Marketing of Svend Hollensen. The summary was made using teachers' powerpoint presentations, so the main topics. Each chapter lists which sections need not be learned, so they are not included in the summary. Finally, the part of chapter 19 is not complete, so read that chapter again from the book. Summary is in English, including a glossary with a number of terms in al...
- Summary
- • 31 pages •
Summary for the subject International Marketing, second year. The summary consists of the text and images from the book Global Marketing of Svend Hollensen. The summary was made using teachers' powerpoint presentations, so the main topics. Each chapter lists which sections need not be learned, so they are not included in the summary. Finally, the part of chapter 19 is not complete, so read that chapter again from the book. Summary is in English, including a glossary with a number of terms in al...
Clear summary chapters 1, 2, 3, 4, 6 (35 pages)

Global Marketing - Hollensen.

Structured/including different tables and figures.
- Summary
- • 35 pages •
Clear summary chapters 1, 2, 3, 4, 6 (35 pages)

Global Marketing - Hollensen.

Structured/including different tables and figures.
This summary contains 138 pages and 13 chapters based on the book "GLOBAL MARKETING, SEVENTH EDITION, SVEND HOLLENSEN". Chapters 1,2,4,6,7,8,9,10,11,12,14,15,16,17 are discussed in this summary. The book has 873 pages.
- Summary
- • 138 pages •
This summary contains 138 pages and 13 chapters based on the book "GLOBAL MARKETING, SEVENTH EDITION, SVEND HOLLENSEN". Chapters 1,2,4,6,7,8,9,10,11,12,14,15,16,17 are discussed in this summary. The book has 873 pages.
Summary of Global Marketing book by Svend Hollensen, seventh edition. The summary covers all 19 chapters of the book.
Related to the International Marketing for SMEs module.
- Summary
- • 30 pages •
Summary of Global Marketing book by Svend Hollensen, seventh edition. The summary covers all 19 chapters of the book.
Related to the International Marketing for SMEs module.
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Newest Global Marketing summaries
Extensive and complete summary of chapters 1 t/m 19 of the book global marketing by Svend Hollensen (7th edition). Contains a lot of illustrations and notes from lectures. 
 
 ISBN of book = 9781292100111
- Summary
- • 75 pages •
Extensive and complete summary of chapters 1 t/m 19 of the book global marketing by Svend Hollensen (7th edition). Contains a lot of illustrations and notes from lectures. 
 
 ISBN of book = 9781292100111
Summary Exportmangement (English) originally written for the course Commercial Economics, grade 4 at Fontys in Eindhoven. The summary consists of the college slides, relevant images and the book: Global Marketing by Svend Hollensen 7th edition (ISBN 9781292100111), with the chapters: p1.1 t/m 1.6 H2, p6.1 t/m p6.2, H7, H8, H9, H10, H11, H12, p14.4 and p15.6. In the summaries, enumerations have been used as much as possible to easily remember topics. In addition, the summary is provided with more...
- Summary
- • 28 pages •
Summary Exportmangement (English) originally written for the course Commercial Economics, grade 4 at Fontys in Eindhoven. The summary consists of the college slides, relevant images and the book: Global Marketing by Svend Hollensen 7th edition (ISBN 9781292100111), with the chapters: p1.1 t/m 1.6 H2, p6.1 t/m p6.2, H7, H8, H9, H10, H11, H12, p14.4 and p15.6. In the summaries, enumerations have been used as much as possible to easily remember topics. In addition, the summary is provided with more...
Summary of PART IV & V of the book: Global Marketing - Seventh Edition by Svend Hollensen. This summary includes the chapters 14, 15, 16, 17, 18 & 19.

Samenvatting van DEEL IV & V van het boek: Global Marketing - Zevende editie door Svend Hollensen. Deze samenvatting bevat de hoofdstukken 14, 15, 16, 17, 18 & 19.
- Summary
- • 38 pages •
Summary of PART IV & V of the book: Global Marketing - Seventh Edition by Svend Hollensen. This summary includes the chapters 14, 15, 16, 17, 18 & 19.

Samenvatting van DEEL IV & V van het boek: Global Marketing - Zevende editie door Svend Hollensen. Deze samenvatting bevat de hoofdstukken 14, 15, 16, 17, 18 & 19.
Summary of Export management with the following subjects:

- Globalization
- Internationalization
- Glocalization
- Pro-active & reactive export motives
- Internal triggers & external triggers

- Export risks
- Home country environment
- Host country environment

- Culture

- IMS model

- Entry mode selection
- Export entry modes
- Intermediate export modes
- Hierarchical export modes

- Piracy
- Incoterms
- Summary
- • 50 pages •
Summary of Export management with the following subjects:

- Globalization
- Internationalization
- Glocalization
- Pro-active & reactive export motives
- Internal triggers & external triggers

- Export risks
- Home country environment
- Host country environment

- Culture

- IMS model

- Entry mode selection
- Export entry modes
- Intermediate export modes
- Hierarchical export modes

- Piracy
- Incoterms
In dit document staan alle aantekeningen van de lessen, PowerPoints en van de gegeven literatuur van het vak Export management. Dit is inclusief de hoofdstukken van het boek Global Marketing van Svend Hollensen (laatst gangbare editie 2022). 
 
Het vak Export management wordt gegeven in het vierde jaar van Commerciële economie aan de Fontys in Eindhoven. Let op deze samenvatting is in het Engels! 
 
This document contains all notes of the lessons, PowerPoints and of the given literature of th...
- Summary
- • 26 pages •
In dit document staan alle aantekeningen van de lessen, PowerPoints en van de gegeven literatuur van het vak Export management. Dit is inclusief de hoofdstukken van het boek Global Marketing van Svend Hollensen (laatst gangbare editie 2022). 
 
Het vak Export management wordt gegeven in het vierde jaar van Commerciële economie aan de Fontys in Eindhoven. Let op deze samenvatting is in het Engels! 
 
This document contains all notes of the lessons, PowerPoints and of the given literature of th...
This summary is in English about the book Global Marketing by Svend Hollensen, 7th edition. The document contains a summary on the first part of the book, part I. Third year International Business (& Languages), E-phase block 1, to Avans Hogeschool.
- Summary
- • 27 pages •
This summary is in English about the book Global Marketing by Svend Hollensen, 7th edition. The document contains a summary on the first part of the book, part I. Third year International Business (& Languages), E-phase block 1, to Avans Hogeschool.
This document is a summary of International Marketing that is given in the Final Phase Block 1 (third year) of International Business (& Languages) at Avans University of Applied Sciences. It is a summary of the book Global Marketing van Svend Hollensen, part III.
- Summary
- • 20 pages •
This document is a summary of International Marketing that is given in the Final Phase Block 1 (third year) of International Business (& Languages) at Avans University of Applied Sciences. It is a summary of the book Global Marketing van Svend Hollensen, part III.
This document is a summary of the book Global Marketing by Svend Hollensen. This course is given in the third year (final phase block 1) of International Business (& Languages) to Avans University of Applied Sciences.
- Summary
- • 53 pages •
This document is a summary of the book Global Marketing by Svend Hollensen. This course is given in the third year (final phase block 1) of International Business (& Languages) to Avans University of Applied Sciences.
Practice Test Export Management 2019 with answers.
- Other
- • 8 pages •
Practice Test Export Management 2019 with answers.
English, comprehensive summary of the book Global Marketing, written by Svend Hollensen. The summary covers Chapters 1 to 17 (Part I to IV of the book).
- Summary
- • 86 pages •
English, comprehensive summary of the book Global Marketing, written by Svend Hollensen. The summary covers Chapters 1 to 17 (Part I to IV of the book).
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