Business-to-business Marketing Notes

MNM2604 ASSESSMENT 02 SEMESTER 1 2025 INTRODUCTION QUESTION 1.1 Based on the market segmentation principles in chapter 5, formulate a micro-segmentation strategy for Lungilicious fresh indigenous juice, using seven variables in the micro-segmentation QUESTION 1.2 Based on the product positioning process in chapter 5 of the textbook. Describe six steps in the product positioning process (You will receive 6 marks for the theoretical discussion of the steps in the product positioning process...

MNM2604 ASSESSMENT 02 SEMESTER 01 2025 Lungilicious, a proudly South African fresh juice brand specialising in indigenous fruits and herbs, stands at a critical juncture where strategic business-to-business (B2B) marketing could significantly enhance its competitive advantage. The business faces the task of expanding its reach into new markets while maintaining the authenticity and cultural significance of its product offering. This essay applies theoretical frameworks and concepts from Makhi...

MNM2604 ASSESSMENT 02 SEMESTER 01 2025 Lungilicious, a proudly South African fresh juice brand specialising in indigenous fruits and herbs, stands at a critical juncture where strategic business-to-business (B2B) marketing could significantly enhance its competitive advantage. The business faces the task of expanding its reach into new markets while maintaining the authenticity and cultural significance of its product offering. This essay applies theoretical frameworks and concepts from Makhi...

MNM2604 ASSESSMENT 02 SEMESTER 1 2025 INTRODUCTION QUESTION 1.1 Based on the market segmentation principles in chapter 5, formulate a micro-segmentation strategy for Lungilicious fresh indigenous juice, using seven variables in the micro-segmentation QUESTION 1.2 Based on the product positioning process in chapter 5 of the textbook. Describe six steps in the product positioning process (You will receive 6 marks for the theoretical discussion of the steps in the product positioning process...