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Sannecuperus04

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Research plan of a communication strategy for the English taught programs at the UvA

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This research plan was written for the course Advanced Business Research of the study International Business (year 4) as a thesis practice. For this research the case "Dutch universities again under fire over English; court case looms’’ was used as input. The case discusses the negative effects of English-taught lectures at Dutch universities and the fact that a Dutch lobby group actually wants to go to court with this and wants the government to imply tougher rules. This threat of the lo...

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  •  Book
  • Thesis
  •  • 15 pages • 
  • by sannecuperus04 • 
  • uploaded  15-09-2018
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Bachelor Thesis - A marketing strategy for the German marketing of company X to boost overall sales (GRADED WITH AN 8)

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This thesis was written for the study International Business focussing on (online) marketing. The research question that has been researched is: "What online marketing strategy should company X implement for the German market in order to increase overall sales with 25%?". To answer this research question several theories were used focussing on (online) marketing, consumer behaviour and cross culture. To examine the study, primary data was gathered in the form of an interview with a marketing e...

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  •  Book
  • Thesis
  •  • 69 pages • 
  • by sannecuperus04 • 
  • uploaded  09-09-2018
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