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Maudyhuisintveld

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7 items

International Hospitallity

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Summary of the course International Hospitallity from the book Intercultural Sensitivity (4th version written by ir. Carlos Nunez, Raya Nunez Mahdi and drs. Laura Popma Contains: all concepts, overview of all tables / pictures, scans from the book and extra information from the lessons

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  • Summary
  •  • 8 pages • 
  • by maudyhuisintveld • 
  • uploaded  16-01-2018
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Summary International Hospitallity

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Summary of the book International Hospitallity, including extra information and notes from the accompanying lessons. Summary is entirely in English and contains pictures / tables.

i x
  • Summary
  •  • 8 pages • 
  • by maudyhuisintveld • 
  • uploaded  16-01-2018
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i x

Samenvatting Marketing for Hospitality and Tourism 1

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Samenvatting van het boek Marketing for Hospitality and Tourism 1 (Engelstalig) Bevat: marketing proces, marketing concepts, types of marketing, 6ps, characterics of a service, buyer behavior, influences and decision process, marketing steps, positioning, perceptual mappig,USP, ESP, UBR, product types, service profit chain, product levels, product life cycle, distribution channels - intensity, channel behaviour, 5S, pricing, price specifics, pricing strategies, promotion mix en marketing strate...

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  • Summary
  •  • 11 pages • 
  • by maudyhuisintveld • 
  • uploaded  01-11-2017
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