Liekeneijens
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Customer Analytics, Summary Obligatory Papers (1-8, last paper misses)
Summary of the obligatory papers (1-8, last one misses) from the course Customer Analytics. This document contains rather compact summaries of papers 1-8. Please note that the last paper is not included since I was not able to find the correct version of the paper (only one with 64 pages...). However, luckily this paper was discussed in the lectures rather detailed.
- Package deal
- Summary
- • 23 pages •
Summary of the obligatory papers (1-8, last one misses) from the course Customer Analytics. This document contains rather compact summaries of papers 1-8. Please note that the last paper is not included since I was not able to find the correct version of the paper (only one with 64 pages...). However, luckily this paper was discussed in the lectures rather detailed.
Customer Analytics, Slides + Notes, JIT and Papers for EXAM
This document includes:
1. Notes and Slides all lectures (1-10)
2. JIT Assignments with answers (3)
3. Summary of the obligatory papers (1-8, last paper misses).


Please note that the last paper misses since I was not able to find the correct version. However, it was discussed rather detailed in lecture 9.
- Package deal
- • 2 items •
This document includes:
1. Notes and Slides all lectures (1-10)
2. JIT Assignments with answers (3)
3. Summary of the obligatory papers (1-8, last paper misses).


Please note that the last paper misses since I was not able to find the correct version. However, it was discussed rather detailed in lecture 9.
Customer Analytics, Slides and Notes from ALL lectures + JIT Assignments
Slides and notes of ALL lectures (1-10) and the JIT Assignments with questions and answers for the course Customer Analytics.
- Package deal
- Class notes
- • 84 pages •
Slides and notes of ALL lectures (1-10) and the JIT Assignments with questions and answers for the course Customer Analytics.
Marketing Communication, Notes, Slides and Main Chapters of the Book (5,6,8,9) for EXAM
This document contains (1) the notes and slides of all lectures from the course marketing communications, and (2) the four main chapters of the book Marketing Communication: A European Perspective that need to be studied for the exam (chapters 5, 6, 8, and 9).
- Package deal
- Summary
- • 111 pages •
This document contains (1) the notes and slides of all lectures from the course marketing communications, and (2) the four main chapters of the book Marketing Communication: A European Perspective that need to be studied for the exam (chapters 5, 6, 8, and 9).
Marketing Communication, ALL for exam (slides and notes, main chapters of the book and obligatory papers)
Included are: 
(1) Summary of all obligatory papers that need to be studied for the exam
(2) Slides and notes of all lectures 
(3) The main chapters of the book that need to be studied; chapters 5, 6, 8, and 9
- Package deal
- • 2 items •
Included are: 
(1) Summary of all obligatory papers that need to be studied for the exam
(2) Slides and notes of all lectures 
(3) The main chapters of the book that need to be studied; chapters 5, 6, 8, and 9
Introduction Marketing Research, ALL for EXAM (notes lectures and lab sessions, slides, book ch1and2
All material to be studied for the Introduction to Marketing Research (IMR) exam.
The document contains: 
(1) Notes and slides of ALL lectures (lectures 1-8)
(2) Notes exam preparation
(3) Summary chapters 1 and 2 of the book (indicated in the lectures as self-study)
(4) Notes on the lab sessions (sessions 1-6)
- Summary
- • 99 pages •
All material to be studied for the Introduction to Marketing Research (IMR) exam.
The document contains: 
(1) Notes and slides of ALL lectures (lectures 1-8)
(2) Notes exam preparation
(3) Summary chapters 1 and 2 of the book (indicated in the lectures as self-study)
(4) Notes on the lab sessions (sessions 1-6)
Marketing Communication, Summary ALL Obligatory Papers for the EXAM
Summary of all the obligatory papers for the course Marketing Communications of the master Marketing Management. All relevant information and figures are included. This summary is complete and can therefore easily be used as substitution for the actual papers.
- Package deal
- Summary
- • 68 pages •
Summary of all the obligatory papers for the course Marketing Communications of the master Marketing Management. All relevant information and figures are included. This summary is complete and can therefore easily be used as substitution for the actual papers.
ALL for Services Marketing Exam: Notes and Slides and Summary of the Book
This document contains: 
(1) Notes and Slides of ALL lectures (1-13) which were said to form the basis for the exam. 
(2) Summary of the book for Services Marketing including the important figures.
- Package deal
- • 2 items •
This document contains: 
(1) Notes and Slides of ALL lectures (1-13) which were said to form the basis for the exam. 
(2) Summary of the book for Services Marketing including the important figures.
MARKETING, Notes and Slides of ALL lectures (1-14) for the Exam!
Marketing for Pre-masters, slides and notes from ALL lectures (1-14) to be studied for the final exam! Same lay-out as my other documents, clear and extensive, but still compact. The document is in both English and Dutch.
- Other
- • 73 pages •
Marketing for Pre-masters, slides and notes from ALL lectures (1-14) to be studied for the final exam! Same lay-out as my other documents, clear and extensive, but still compact. The document is in both English and Dutch.
Slides/Notes/Book, ALL that is needed for the BRT exam!
Complete package with all material that needs to be studied for the Business Research Techniques (BRT) final exam!

This document contains: 
(1) Slides and notes of ALL lectures (1-8)
(2) Summary of all relevant chapters (1-3 and 5-13) of the book Research Methods for Business.
- Package deal
- • 2 items •
Complete package with all material that needs to be studied for the Business Research Techniques (BRT) final exam!

This document contains: 
(1) Slides and notes of ALL lectures (1-8)
(2) Summary of all relevant chapters (1-3 and 5-13) of the book Research Methods for Business.
Marketing Communication, Summary ALL Obligatory Papers for the EXAM
Services Marketing-Summary Book-incl. important figures, NO book needed
good
Services Marketing, Notes and Slides ALL lectures (1-13) | Basis for exam
Services Marketing-Summary Book-incl. important figures, NO book needed
Services Marketing, Notes and Slides ALL lectures (1-13) | Basis for exam