Larissavantwestende1
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Marketing Strategy summaries
This is for the course Marketing Strategy (BM04MM). This bundle contains a summary of the lectures & cases, and a summary of the mandatory articles.
- Package deal
- • 2 items •
This is for the course Marketing Strategy (BM04MM). This bundle contains a summary of the lectures & cases, and a summary of the mandatory articles.
Summary Marketing Strategy Lectures (BM04MM)
This summary is for the course Marketing Strategy (BM04MM). This is a summary of all of the lectures for the exam. It also includes summaries of the case discussions and figures from the slides for extra clarity.
- Package deal
- Summary
- • 29 pages •
This summary is for the course Marketing Strategy (BM04MM). This is a summary of all of the lectures for the exam. It also includes summaries of the case discussions and figures from the slides for extra clarity.
Summary Marketing Strategy articles (BM04MM)
This summary covers all mandatory articles for the course Marketing Strategy (BM04MM), excluding the case studies. It includes the most important parts and concepts from all articles, and has some important figures from the articles.
- Package deal
- Summary
- • 20 pages •
This summary covers all mandatory articles for the course Marketing Strategy (BM04MM), excluding the case studies. It includes the most important parts and concepts from all articles, and has some important figures from the articles.
Consumer Behavior summaries (BM01MM)
This bundle contains a summary of the lectures, and a summary of all the mandatory articles for the course.
- Package deal
- • 2 items •
This bundle contains a summary of the lectures, and a summary of all the mandatory articles for the course.
Summary Consumer Behaviour lectures (BM01MM)
A concise summary of all the Consumer Behaviour lectures. Includes the most important concepts and their definitions, as well as screenshots of important slides/graphics. This summary was written for the 2021/2022 open book exam.
- Package deal
- Summary
- • 9 pages •
A concise summary of all the Consumer Behaviour lectures. Includes the most important concepts and their definitions, as well as screenshots of important slides/graphics. This summary was written for the 2021/2022 open book exam.
Full summary Consumer Marketing Research (BM02MM)
A summary of all the material for Consumer Marketing Research (only lectures). It includes concept definitions, steps of the marketing research process, how to interpret R output, and screenshots of important lecture slides etcetera.
- Summary
- • 33 pages •
A summary of all the material for Consumer Marketing Research (only lectures). It includes concept definitions, steps of the marketing research process, how to interpret R output, and screenshots of important lecture slides etcetera.
Summary Consumer Behaviour (BM01MM)
A summary of all compulsory articles for the exam. Focus on the theoretical framework and results (no methods). Written for the October 2021 exam.
- Package deal
- Summary
- • 24 pages •
A summary of all compulsory articles for the exam. Focus on the theoretical framework and results (no methods). Written for the October 2021 exam.
Full summary Influencing People (BKBMIN017)
This is a complete summary of the RSM minor Influencing People: The Psychology of Decisions and Persuasion. It includes concept lists, video notes, notes from the articles, and answers to open questions (only those I deemed relevant for the exam). Some of the tables and graphs are also included to illustrate some concepts more clearly. It discusses all 9 modules, which are: System I&II and Heuristics and Biases, Decisions under risk, Principles of persuasion, Choice architecture, Made to stick, ...
- Summary
- • 43 pages •
This is a complete summary of the RSM minor Influencing People: The Psychology of Decisions and Persuasion. It includes concept lists, video notes, notes from the articles, and answers to open questions (only those I deemed relevant for the exam). Some of the tables and graphs are also included to illustrate some concepts more clearly. It discusses all 9 modules, which are: System I&II and Heuristics and Biases, Decisions under risk, Principles of persuasion, Choice architecture, Made to stick, ...
Summary Consumer Behaviour lectures (BM01MM)
Summary Consumer Behaviour articles (BM01MM)
Summary Marketing Strategy Lectures (BM04MM)
Full summary Influencing People (BKBMIN017)
Full summary Influencing People (BKBMIN017)