Danieladyamantino

Resumo completo do livro de Global Marketing de Svend Hollensen (7ª edição). Este resumo inclui esquemas para melhor compreensão!

Humanitarian assistance appears to be, in the modern era, increasingly used as a strategic tool, to fulfill the political, military and economic objectives of Great Powers, one of them is the European Union. As the first international actor of its kind in the International System, the Eu-ropean Union’s policies have developed significantly in the area of humanitarian assis-tance affairs. A unique actor in this arena, it went from being a pioneer in dispensing aid before any other state, to the...

It is very good quality work. COLLEGE LEVEL

Russia under Vladimir Putin’s rule is coming to an end and a new era is on the horizon. Ever since he first came to power his grip and control of, not only internal af-fairs but also on the Russian Federation image to the outside and its foreign policy have been highly important aspects of him regime. A man who was once in the shad-ows rose from spy to President implementing an authoritarian regime. But what is the authoritarian appeal to his people? Is it a pre-disposition to this sort of reg...

EU’s efforts to spread its norms and extend its power in various parts of the world is becoming indisputable. One might question if this effort is truly imperial in the sense that the Union tries to impose domestic constraints on other actors through various forms of economic and political domination. The effort has proved most successful in the EU’s immediate neighborhood, where it has enormous political and economic leverage and where there is a strong and ever-growing convergence of n...

Russia under Vladimir Putin’s rule is coming to an end and a new era is on the horizon. Ever since he first came to power his grip and control of, not only internal af-fairs but also on the Russian Federation image to the outside and its foreign policy have been highly important aspects of him regime. A man who was once in the shad-ows rose from spy to President implementing an authoritarian regime. But what is the authoritarian appeal to his people? Is it a pre-disposition to this sort of reg...

In a global, and ever-changing world, the analysis of the marketing strategy of a global company like IKEA, considered today the biggest retailer of furnishings for the home, becomes pivotal. Aspects such as its internationalization, its vision and mis-sion, the marketing strategy for the different markets, the organizational structure of the company are all aspects that are presented in this paper in order for one to under-stand how a company went from local to global.