Babetommering
On this page, you find all documents, package deals, and flashcards offered by seller babetommering.
- 2
- 0
- 0
Community
- Followers
- Following
2 items
Models for strategic marketing
Learning objectives - You are able to regonise & define relevant strategic marketing options o How to grow business & where to compete - You are able to explain them meaning of the most relevant strategy models o Ansoff o Porter o Treacy & Wiersema o BCG o Ge/McKinsey (MABA) - You know some advantages & disadvantages of the different models - Understand the basics of a GTM strategy (not exam material)
- Class notes
- • 4 pages •
Learning objectives - You are able to regonise & define relevant strategic marketing options o How to grow business & where to compete - You are able to explain them meaning of the most relevant strategy models o Ansoff o Porter o Treacy & Wiersema o BCG o Ge/McKinsey (MABA) - You know some advantages & disadvantages of the different models - Understand the basics of a GTM strategy (not exam material)
Marketing strategy 3 - Business Model Canvas - Value proposition Canvas - Marketing 4C’s - Marketing 4E’s - USP’s
- Business Model Canvas - Value proposition Canvas - Marketing 4C’s - Marketing 4E’s - USP’s
- Class notes
- • 3 pages •
- Business Model Canvas - Value proposition Canvas - Marketing 4C’s - Marketing 4E’s - USP’s