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Floorrr

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ARM (Advanced Research Methods) Part A and Part B, lecture slides & notes (video explanations included @ Part B)

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Advanced Research Methods, course from September - January of Business Administration Master (OD&D). Also a few tips for exam questions are given & notes of an extra lecture for preparing the exam (Part A). Success!

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  • Class notes
  •  • 60 pages • 
  • by Floorrr • 
  • uploaded  26-09-2019
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Summary articles Marketing (Keller, 1993) & (Smith et al., 2010)

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English written! Keller (1993), “Conceptualizing, measuring, and managing customer-based brand equity,” Journal of Marketing, 57, 1-22 Smith et al. (2010), “The new marketing myopia,” Journal of Public Policy & Marketing, 29, 4-11

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  • Summary
  •  • 7 pages • 
  • by Floorrr • 
  • uploaded  07-06-2018
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Kwalitatief onderzoek in organisaties - Bleijenbergh

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$3.83
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Een samenvatting van het hele boek. Bleijenbergh, I. (2015). Kwalitatief onderzoek in organisaties, 2e druk. Lemma, Den Haag, Boom Lemma. (127 blz.)

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  • Summary
  •  • 14 pages • 
  • by Floorrr • 
  • uploaded  12-01-2018
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Jorgensen, D. (1989) Participant Observation, Applied Social Research Series.

(3)
$3.83
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In the framework of the course Qualitative Research Methodology at Radboud University, two articles belong to the compulsory literature: one of them is Jorgensen. This is a summary of the relevant chapters: chapter 3, chapter 4, chapter 6 and chapter 7. The summary is written in English. Good luck!

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  •  Book
  • Summary
  •  • 7 pages • 
  • by Floorrr • 
  • uploaded  11-01-2018
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