Van kotler Study guides, Class notes & Summaries
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BMO24306 Management and Marketing summary (full summary)
- Summary • 60 pages • 2023
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Full Summary of Management and Marketing! With the help of this summary, I got an 8.0 for the exam. Books with this summary are not necessary. It is a summary of the lectures, notes from the lectures and the books combined. Good luck with learning :) 
 
Robbins, S.P., Coulter, M. & DeCenzo, D.A. (2017) Fundamentals of Management (11th 
Global Edition). London: Pearson. ISBN 9781292307329 
 
Philip Kotler and Kevin Lane Keller (2016). Marketing Management. Global edition, 15th 
Edition, Pearson,...
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Principles of Marketing Summary, ISBN: 9781292269566 Marketing
- Summary • 109 pages • 2023 Popular
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A complete summary of the Principles of Marketing marketing book
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Principles of Marketing - Philip Kotler
- Package deal • 10 items • 2021
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samenvatting in het Engels van principles of marketing, Philip kotler
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COMPLETE SUMMARY A Framework for Marketing Management by Kotler & Keller
- Summary • 24 pages • 2020
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This is a complete summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains all chapters of the book. Chapter 1 to 18. The summary contains all the material from the book required for the midterm and finalterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (taught bij Marlene Vock). It includes the most important parts of the book. The terms and models discussed duri...
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STUDY GUIDE MARKETING ERASMUS UNIVERSITY COLLEGE 2020 Marketing Management Kotler and Keller, Samenvatting, Summary
- Summary • 83 pages • 2020
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This study guide will help you with the course Marketing at EUC. It is therefore designed specifically for EUC students. Good luck with your exams! 
It is based on the book Marketing Management from Kotler and Ketler 15th edition. 
Chapter 1, 2, 3, 4, 5, 6, 8, 9, 10, 11, 13, 16, 19, 20 are the chapter that are in this summary. 
 
Deze samenvatting zal je helpen met het vak Marketing van EUC. Het is specifiek voor EUC studenten, maar het kan jouw ook helpen! Veel success met je tentamen. 
De sa...
As you read this, a fellow student has made another $4.70
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In-depth Summary of all Theories of Marketing Articles (6314M0185Y)
- Summary • 102 pages • 2021
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Content: 
Summary of all mandatory articles in the Theories of Marketing course. 
 
Topic 1: 
Marketing origins 
Narver&Slater (1990), The effect of a market orientation on business profitability, journal of marketing, October 1990 
 
Slater and Narver (1998) Customer-led and market-oriented, let’s not confuse the two, strategic management journal, 19, p1001–1006 
 
Current developments in marketing thinking 
Achrol &Kotler (2012), Frontiers of the marketing paradigm in the third millennium,...
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ENDTERM SUMMARY A Framework for Marketing Management by Kotler & Keller
- Summary • 11 pages • 2020
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!!! This is the ENDTERM summary, containing only the second half of the book. If you are looking for a summary of the entire book, please visit my profile !!!

This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 9 to 18. The summary contains all the material from the book required for the endterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration ...
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Marketing Midterm Summary A Framework for Marketing Management
- Summary • 16 pages • 2020
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- $4.43
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!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!!

This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. 

The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...
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Marketing (Weeks 5-7) Book Summary & Lecture Notes - GRADE 8,5
- Summary • 117 pages • 2021
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Marketing Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 117 pages and includes all the chapters covered weeks 5, 6 and 7 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
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Marketing (Weeks 1-3) Book Summary & Lecture Notes - GRADE 8,5
- Summary • 121 pages • 2021
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Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 121 pages and includes all the chapters covered in weeks 1, 2 and 3 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
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