Test bank for marketing an introduction 12th edition by gary armstrong and philip kotler Study guides, Class notes & Summaries
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Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler.
- Exam (elaborations) • 409 pages • 2021
- Available in package deal
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Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler. 
 
 
Table of Contents 
PART 1 DEFINING MARKETING AND THE MARKETING PROCESS 
1 Marketing: Creating and Capturing Customer Value 
2 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships 
PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE 
3 Analyzing the Marketing Environment 
4 Managing Marketing Information to Gain Customer Insights 
5 Understanding Consu...
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Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler.
- Exam (elaborations) • 444 pages • 2022
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- $14.49
- + learn more
Marketing: An Introduction, 12e (Armstrong/Kotler) 
Chapter 1 Marketing: Creating and Capturing Customer Value 
 
1)	According to the five-step model of the marketing process, the first step in marketing is 
 	. 
A)	capturing value from customers to create profits and customer equity 
B)	constructing an integrated marketing program that delivers superior value 
C)	building profitable relationships and creating customer delight 
D)	understanding the marketplace and customer needs and wants 
E)	de...
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Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler.
- Exam (elaborations) • 409 pages • 2021
-
- $25.48
- + learn more
Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler. 
 
 
Table of Contents 
PART 1 DEFINING MARKETING AND THE MARKETING PROCESS 
1 Marketing: Creating and Capturing Customer Value 
2 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships 
PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE 
3 Analyzing the Marketing Environment 
4 Managing Marketing Information to Gain Customer Insights 
5 Understanding Consu...
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