Msc marketing analytics Study guides, Class notes & Summaries

Summary of video lectures Social media and Web analytics, including theory from the computing lectures.

Summary of Data Engineering (EBM213A05). This summary is advised to use by the professor. It covers all mandatory material for the exam.

Complete summary of the course Conjoint Analysis, including notes from lectures and tutorials and examples (in italics)

Complete summary of the course Customer Analytics, including notes from lectures and tutorials and examples (in italics)

Summary for the course MarCom by Bosmans, part of the MSc Marketing Management/Analytics at Tilburg University. Note that this summary doesn't include the book chapters

Complete summary of the course Pricing and Monetization Strategies, including notes from lectures and tutorials and examples (in italics)

In this document you will find a full overview of everything that is mentioned in the lectures and lecture slides (plus examples in italics) and other relevant materials mentioned on Canvas!

Extensive summary for the course Pricing and Revenue Analytics at Tilburg University. The summary contains the content of all lecture slides and additional notes made during class. Additionally, the document contains summaries of all the compulsory papers (in the form of supplementing the lecture content) and the theory of the tutorials (not the R output).

FULL summary of all the exam material of the course Digital Marketing & Analytics, (6314M0311Y). Includes all the notes of the compulsory lectures and tutorials (videos). This is a track-specific course for the track digital marketing of the MSc Business Administration at University of Amsterdam (UvA).

A clear summary of ALL the papers for the course Marketing Channel Management for the MSc Marketing Management/Analytics. I have tried to making everything as structured as possible in the form of bullet lists, so you will have a clear overview of the ideas of the writers. It's 24 pages in total, so it's perfectly manageable to actually replicate the information on the exam (in contrast to other 'summaries'). If you have any questions, don't hesitate to contact me! Please note that the missi...

All notes and lecture slides are in one document per lecture. I passed the exam with an 8. Good luck!