Master marketing analytics Study guides, Class notes & Summaries

Test Bank for Information Technology for Management: Driving Digital Transformation to Increase Local and Global Performance, Growth and Sustainability, 12th Edition 12e by Efraim Turban, Carol Pollard, Gregory Wood. Full Chapters test bank are included - Chapter 1 to 14 CHAPTER 1: Digital Transformation Disrupts Companies, Competition, and Careers Locally and Globally Introduction 1.1 Doing Business in the On-Demand and Sharing Economies 1.2 Business Process Improvement and Competition 1...

Busi 408 at UNC Chapel Hill's Kenan-Flagler Business School is taught by professor Chip Snively and Melissa Hart. This study guide contains the FULL PACKAGE for everything you need to know, including all class notes, midterm preparation (x2), final exam preparation, and notes from the textbook. It is crucial you do well in this course at it is the prerequisite for most other courses in the Business School, and corporate finance is the basic building block for your future career. Companies and bu...

Summary of all the lectures, labs, presentation prompts for the course Social Media & Web Analytics given in 2022

This summary is written for the course “Marketing for Pre-Master” during the semester Fall-2021 of the Pre-Master Marketing Analytics and Marketing Management. The base for this summary is the textbook “Consumer Behavior” by Hoyer, Macinnis and Pieters used throughout the course. This document contains a summary of chapter 1 to 14, in the order given during the course.

This summary is written for the course “Marketing for Pre-Master” during the semester Fall-2021 of the Pre-Master Marketing Analytics and Marketing Management. This document contains an overview of all lecture material, knowledge clips and lectures provided by the tutors.

ALL the lectures of the course Customer and Marketing Analytics in one document. Including a lot of sample exam questions! Ready for you to rock your exam! :)

This summary is written for the course “Data Preparation & Workflow Management” during the semester Spring-2022 and is part of the master Marketing Analytics. The input for this summary consists of lectures, articles and tutorials. Disclaimer: The course “Data Preparation & Workflow Management” is mainly focused on the practical part of this subject (i.e. working with data). This summary is by no means a substitute for the lectures and tutorials provided by the lecturer. This summary...

Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...

This summary is written for the course “Academic Competences in Marketing” during the semester Fall-2021 of the Pre-Master Marketing Analytics and Marketing Management. The input for this summary consists of all the information given in the knowledge clips provided by the tutors of this course. In addition, notes of the Interactive Online Lectures are used to make this summary as complete as possible.

This summary is written for the course “Business Research Techniques” during the semester Fall-2021 of the Pre-Master Marketing Analytics and Marketing Management. The input for this summary consists of all the information given in the Grasple Modules provided by the tutors of this course.