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Master marketing analytics Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about master marketing analytics? On this page you'll find 61 study documents about master marketing analytics.
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A clear summary of the lectures by George Knox of Customer Analytics, as part of the MScs Marketing Analytics/Management. Including an overview of the symbols and formulas used
- Summary
- • 33 pages •
A clear summary of the lectures by George Knox of Customer Analytics, as part of the MScs Marketing Analytics/Management. Including an overview of the symbols and formulas used
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Summary for the course market models at the University of Groningen, included in the master's programme Marketing Analytics and Data Science. The summary includes the required chapters of the book Modeling Markets by Leeflang et al., which are chapters 1 until 6.3. The summary also includes the required papers: On the use of econometric models for policy simulation in marketing (Franses, 2005) and Scan Pro-The estimation, validation, and use of promotional effects based on scanner data by Witti...
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- Summary
- • 30 pages •
Summary for the course market models at the University of Groningen, included in the master's programme Marketing Analytics and Data Science. The summary includes the required chapters of the book Modeling Markets by Leeflang et al., which are chapters 1 until 6.3. The summary also includes the required papers: On the use of econometric models for policy simulation in marketing (Franses, 2005) and Scan Pro-The estimation, validation, and use of promotional effects based on scanner data by Witti...
This is a summary of the Brand Management Lectures for the master Marketing Management and Marketing Analytics at Tilburg University. Written in English. The document contains all 7 lectures, containing all 6 topics.
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- Summary
- • 47 pages •
This is a summary of the Brand Management Lectures for the master Marketing Management and Marketing Analytics at Tilburg University. Written in English. The document contains all 7 lectures, containing all 6 topics.
Summary of ALL lectures for Introduction to Research in Marketing - Marketing Management / Analytics master 2021
- Book
- Class notes
- • 26 pages •
Summary of ALL lectures for Introduction to Research in Marketing - Marketing Management / Analytics master 2021
Complete summary of all lectures & slides from module 1 - 11. For Master students in Marketing Management & Marketing Analytics at Tilburg University - Conjoint Analysis - -M-6
- Summary
- • 47 pages •
Complete summary of all lectures & slides from module 1 - 11. For Master students in Marketing Management & Marketing Analytics at Tilburg University - Conjoint Analysis - -M-6
Lecture notes Digital Marketing Analytics Pre-Master Marketing/Bedrijfskunde
- Class notes
- • 111 pages •
Lecture notes Digital Marketing Analytics Pre-Master Marketing/Bedrijfskunde
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Lecture notes Digital Marketing Analytics Pre-Master Marketing/Bedrijfskunde
- Class notes
- • 111 pages •
Lecture notes Digital Marketing Analytics Pre-Master Marketing/Bedrijfskunde
A clear summary of the lectures by George Knox of Customer Analytics, as part of the MScs Marketing Analytics/Management. Including an overview of the symbols and formulas used
- Summary
- • 33 pages •
A clear summary of the lectures by George Knox of Customer Analytics, as part of the MScs Marketing Analytics/Management. Including an overview of the symbols and formulas used
TIU Strategic Marketing Management ALL lectures summary for marketing management / analytics master
- Class notes
- • 22 pages •
TIU Strategic Marketing Management ALL lectures summary for marketing management / analytics master
Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) - Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) - Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) -...
- Summary
- • 41 pages •
Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) - Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) - Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) -...
Notes of the customer marketing and analytics lectures (master marketing VU)
- Class notes
- • 103 pages •
Notes of the customer marketing and analytics lectures (master marketing VU)