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Master marketing analytics Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about master marketing analytics? On this page you'll find 61 study documents about master marketing analytics.

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Summary Market Models - MADS RUG 2021-2022
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Summary for the course market models at the University of Groningen, included in the master's programme Marketing Analytics and Data Science. The summary includes the required chapters of the book Modeling Markets by Leeflang et al., which are chapters 1 until 6.3. The summary also includes the required papers: On the use of econometric models for policy simulation in marketing (Franses, 2005) and Scan Pro-The estimation, validation, and use of promotional effects based on scanner data by Witti...

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  • Summary
  •  • 30 pages • 
  • by RUGstudent123 • 
  • uploaded  23-01-2022
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Summary Customer Analytics - 2021
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A clear summary of the lectures by George Knox of Customer Analytics, as part of the MScs Marketing Analytics/Management. Including an overview of the symbols and formulas used

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  • Summary
  •  • 33 pages • 
  • by UvTstudent98 • 
  • uploaded  11-12-2021
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SUMMARY ALL ARTICLES Digital Marketing Intelligence - MADS RUG 2021-2022
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Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) - Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) - Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) -...

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  • Summary
  •  • 41 pages • 
  • by RUGstudent123 • 
  • uploaded  27-03-2022
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