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Marketing) Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about marketing)? On this page you'll find 13546 study documents about marketing).

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TEST BANK Principles of Marketing, 15e ( BY Kotler/Armstrong) Chapter 4 Managing Marketing Information to Gain Customer Insights
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TEST BANK Principles of Marketing, 15e ( BY Kotler/Armstrong) Chapter 4 Managing Marketing Information to Gain Customer Insights

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  •  • 151 pages • 
  • by Yongsam • 
  • uploaded  07-06-2021
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Promotional tactics used by Boohoo (Marketing)
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The document includes a research of the marketing tactics (promotional mix) used by the UK fashion retailer Boohoo, such as how they use sales promotion, direct marketing, sponsorship, outdoor advertising (billboards, displays), internet marketing (social media platforms). It discusses AIDA model, Above and Below the Line.

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  • Essay
  •  • 21 pages • 
  • by monikamiroslavova1603 • 
  • uploaded  01-02-2021
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BEST STUDY GUIDE FOR MNM 1503 (INTRODUCTION TO MARKETING) WITH CASE STUDY Q & A + SELF ASSESSMENTS AFTER EVERY CHAPTER...CHECHOUT THE DESCRIPTION...
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PREFACE iv Topic 1: The nature of marketing 1 Study unit 1: Introduction to marketing 2 Topic 2: The marketing environment 27 Study unit 2: The modern marketing environment of business 28 Topic 3: Marketing information and marketing research 61 Study unit 3: Marketing information 62 Study unit 4: Marketing research 82 Topic 4: Consumer behaviour and market segmentation 115 Study unit 5: Consumer behaviour 116 Study unit 6: Market segmentation, market targeting and product positioning 1...

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  •  • 308 pages • 
  • by hannington • 
  • uploaded  29-06-2021
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Test bank for Principles of Marketing, 15e (Kotler/Armstrong) new frequently and upcoming exam questions with answers complete test bank
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Test bank for Principles of Marketing, 15e (Kotler/Armstrong) new frequently and upcoming exam questions with answers complete test bank

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  •  • 151 pages • 
  • by Yongsam • 
  • uploaded  05-07-2021
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLERTEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLERTEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLERTEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLERTEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLERTEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLERTEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLERTEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KO...

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  •  • 658 pages • 
  • by Malicine • 
  • uploaded  01-06-2021
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