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Marketing communication Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about marketing communication? On this page you'll find 2018 study documents about marketing communication. Among the results are textbooks notes for 'Marketing Communications' and Marketing Communications

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Marketing Communication - Full RUG summary of all lectures and chapters of the book
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This is a summary of the master course Marketing Communication at the Rijksuniversiteit Groningen, given in the MSc Marketing Management (Semester 2 - period 1). The summary includes all the required lectures, as well as all required chapters of the book for this course: Psychology of Advertising - 3rd edition. You will definitely have everything that is needed for the exam! It is easy to go through this summary, since the definitions and important concepts are in bold etc. It even includes the ...

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  •  Book
  • Summary
  •  • 87 pages • 
  • by croosendaal • 
  • uploaded  08-03-2022
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Marketing Communication UvA MSc FULL NOTES + EXAMS
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THE COMPLETE MARCOM BIBLE! All lecture notes, micro-lecture notes, reading notes included! What more, you get all the assignments (including exams!) WITH FEEDBACK AND GRADES! Super detailed, so you won't need to read any of the readings or watch any of the micro-lectures if you have this document! Don't miss it out, for a guaranteed 7.7+ grade!

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  •  Bundle
  • Class notes
  •  • 287 pages • 
  • by emliabernyi • 
  • uploaded  17-01-2022
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Summary Articles Marketing Communication Part D
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All articles summarized for the marketing communication exam Part D. Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. Eigenraam, A. W., Eelen, J., Van Lin, A., & Verlegh, P. W. (2018). A consumer-based taxonomy of digital customer engagement practices. Journal of Interactive Marketing, 44, 102-121. Van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. ...

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  • Summary
  •  • 41 pages • 
  • by ivomartens • 
  • uploaded  07-12-2020
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Summary Marketing Communications
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I follow the direction 'international' in year 4 of the HBO Communication course. This is an English summary of the book Marketing Communications by John R. Rossiter, Larry Percy and Lars Bergkvist. It contains the chapters: 1,2,3,4,5,8,9,12. According to my teacher, these were the most important chapters for the exam. In English: I am following the course 'international' in year 4 of the study Communication. This is an English summary of the book Marketing Communications by John R. Rossite...

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  •  Book
  • Summary
  •  • 33 pages • 
  • by fienevegting • 
  • uploaded  27-10-2020
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