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Macinnis Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about macinnis? On this page you'll find 102 study documents about macinnis. Among the results are textbooks notes for 'Consumer Behavior' and Consumer Behavior, International Edition

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In-depth Article Summary for Digital Marketing & Analytics (6314M0311Y)
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Includes a summary of the following articles: Topic 1 - Introduction to digital marketing & SEO 1.1 Digital Marketing Trends Report 2020 – Sparxoo Topic 2 - Search engine advertising & Web analytics 2.1 Search engine advertisements: The impact of advertising statements on click-through and conversion rates – Haans, Raassens & van Hout (2013) 2.2 Using Google Analytics to measure visitor statistics: The case of food composition websites – Pakkala, Presser & Christensen (2012) To...

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  • Summary
  •  • 42 pages • 
  • by elinebeurskens • 
  • uploaded  14-05-2021
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WK10. extension .docx Week 10 Homeless Adolescents Walden University Population and Presenting Problem Adolescents is a time when youth need a strong support system and a feeling of hopefulness to face the complex and often troubling development task
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WK10. extension .docx Week 10 Homeless Adolescents Walden University Population and Presenting Problem Adolescents is a time when youth need a strong support system and a feeling of hopefulness to face the complex and often troubling development tasks of creating a stable identity and becoming productive and autonomous adults (Hughes, Clark, Wood, Cakmak, Cox, MacInnis, Warren, Handrahan, & Broom, 2010). An increasing number of adolescents find themselves dealing with a different life of ho...

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  • Summary
  •  • 7 pages • 
  • by helperatsof1 • 
  • uploaded  07-05-2021
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Summary Mandatory Chapters Consumer Behaviour for Marketing for Premaster (Tilburg University)
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This summary contains all information of the mandatory/relevant chapters of the book Consumer Behaviour (7th edition), for the course ''Marketing for Premaster'' at Tilburg University. Note: This summary was created as preparation for the exam in 2019! The chapters included are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14.

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  •  • 97 pages • 
  • by cherluna • 
  • uploaded  12-10-2020
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309 Practice questions Consumer behavior
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In this document, you will find a variety of questions. Examples are: True or false questions, Multiple-choice questions, Match-the-concept-with-the-corresponding-description questions, Open-ended questions and Fill in the gap questions. These questions cover all the relevant content of the course Marketing for Pre-master (2019) and all the relevant content of the book: Consumer Behavior: Hoyer, MacInnis & Pieters 7th edition. Instead of reading a (boring) summary, these questions will he...

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  •  Book
  • Summary
  •  • 81 pages • 
  • by Bass1996 • 
  • uploaded  06-11-2019
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Summary mandatory articles 1ZV20
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Summary for mandatory articles 1ZV20. Includes a summary of the following articles: • Jeff Bray: Consumer Behaviour Theory: Approaches and Models • Bloch, Peter H. and Marsha L. Richins (1983), “A theoretical model for the study of product importance perceptions,” Journal of Marketing, 47, 69-81. • Wikipedia: Mere Exposure Effect • Hoyer, MacInnis, and Pieters - Low effort choice • Peter and Olson - Means-end chain • Kardes, Cline, and Cronley - Heuristics • Wänke, Michaela, G...

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  • Summary
  •  • 17 pages • 
  • by fleurmachielsen • 
  • uploaded  30-03-2020
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Consumer Behavior Summary (Book, Articles, and Lectures)
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Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...

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  •  Book & Bundle
  • Summary
  •  • 55 pages • 
  • by TessaS98 • 
  • uploaded  04-11-2019
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