Consumer behavior book Study guides, Class notes & Summaries
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Summary: Consumer and Marketing (MIDTERM 1)
- Summary • 22 pages • 2024
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This is a summary for the first midterm of Consumer & Marketing, covering chapters 1 to 6 of the book: Consumer Behavior, 8th edition. 
 
The summary is written in English
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Overview of Key terms and Concepts Consumer Behaviour ch1-10 +17 (book)
- Summary • 24 pages • 2023 Popular
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This is an overview (in table form) of all the key terms (with explanations) and most important concepts of Chapters 1-10 + 17 from the book 'Consumer Behavior' by Hoyer, Macinnes, and Pieters (7th edition), used for the course Consumer Behaviour 2023/2024 (Radboud University).
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Summary Book Consumer Behavior - Kardes et al.
- Summary • 35 pages • 2023
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This document summarizes the following chapters from the book: Consumer Behavior (2nd edition). Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline 
 
1. Understanding Consumer Behavior and Consumer Research 
4. Consumer Perception 
5. Learning and Memory 
6. Automatic Information Processing 
7. Motivation and Emotion 
8. Attitude and Judgment Formation and Change 
9. The Consumer Decision Making Process 
10. Product Consideration, Evaluation, and Choice 
11. Behavioral Decision Theory ...
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Full Summary Book Consumer Behavior Buying Having Being 14th Edition by Solomon M.R. |2024|
- Exam (elaborations) • 72 pages • 2023
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Full Summary Book Consumer Behavior Buying Having Being 14th Edition by Solomon M.R. 2024 
Full Summary Book Consumer Behavior Buying Having Being by Solomon M.R. 2024
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Full Summary Book Consumer Behavior Buying Having Being by Solomon M.R. 2024
- Exam (elaborations) • 72 pages • 2024
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Full Summary Book Consumer Behavior Buying Having Being by Solomon M.R. 2024
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Marketing for Pre-master Summary Midterm 2 Chapter 7 to 14
- Summary • 30 pages • 2024
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A summary of the book Hoyer/MacInnis/Pieters' Consumer Behavior, 8th Edition which is required to study for the course Marketing for pre-master when following the pre master Marketing Management at Tilburg University. The chapters 7 until 14 are summarised which are required to know for the second mid term of the course.
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summary of all necessary materials for Consumer Behavior
- Summary • 33 pages • 2022
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summary of all necessary materials for Consumer Behavior; lecture notes, seminar notes, knowledge clips, articles, book.
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Summary Marketing for Pre-master Midterm 1 Chapter 1 - 6
- Summary • 34 pages • 2024
- Available in package deal
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A summary of the book Hoyer/MacInnis/Pieters' Consumer Behavior, 8th Edition which is required to study for the course Marketing for pre-master when following the pre master Marketing Management at Tilburg University. The chapters 1 until 6 are summarised which are required to know for the first mid term of the course.
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MIDTERM 2 Summary: Consumer & Marketing
- Summary • 26 pages • 2024
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This is a summary for the second midterm of the Consumer & Marketing course. 
 
This summary contains chapters 7 to 14 of the book Consumer Behavior (8th edition), which are part of the exam material
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Book summary Consumer Behavior
- Summary • 43 pages • 2023
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Book summary of the required chapters for Consumer Behavior
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