Patrick De Pelsmacker Study guides, Class notes & Summaries

In-depth summary of the following book chapters for Marketing Communications: Chapter 3, 4, 6 and 12. The most recent and correct edition is used to summarize. Good luck with your exams!

ENGLISH! Summary of the course Marketing Communications by Lana Mulier. Includes self study + guest speakers

STILL ACCURATE for the current academic year Clear and structured summary of the course Marketing communications. All information from classes, extra information from the book and guest lectures are included (also the selfstudy parts) No extra material needed when you study this summary. Goodluck! - Prof: Lana Mulier

A summary of the book "Marketing Communications: A European perspective" of de Pelsmacker. For the course Marketing Communications at Tilburg University. Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 6/7: Media planning Chapter 12/13: Measuring Campaign effectiveness REMARK!: This summary is based on the 6th Edition , however it is based on the corresponding chapters of the 7th edition. There should be no differences.

A complete summary of the lectures and tutorials of the course. The mandatory papers are also included as well as the mandatory book chapters. (it also includes quizzes from the tutorial which are representative of the exam questions)

Volledige samenvatting van lessen + handboek

Marketing Communications: A European Perspective (Sixth edition) Summary of chapters: 3 - How marketing communications work 4 - Marketing communications planning 7 - Media planning 13 - Measuring campaign effectiveness

Book Summary Chapter 3,4,6,12 of the book 'Marketing Communication; A European Perspective'. 7th edition

IMC is... - Answer a strategic process that is used to plan, develop, execute & evaluate marketing communications to audiences Functions of IMC - Answer Persuade consumers, remind, inform, build relationships, assist with elements of the marketing mix Steps in the IMC - Answer 1. Identify the target audience 2. Establish the communications objectives 3. Develop the IMC mix 4. Establish the budget 5. Evaluate the IMC campaign Push and pull strategy - Answer Push - focus o...

Integrated Marketing Communications (IMC) - Answer -carefully integrating and coordinating the company's many communications channels to deliver a clear, CONSISTENT, and compelling message about the organization and its products -calls for recognizing all contact points where the customer may encounter the company and its brands The Promotion Mix - Answer 1. Advertising 2. Sales Promotion 3. Personal Selling 4. Public Relations 5. Direct Marketing advertising - Answer any paid ...