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Summary Global Marketing
- Summary • 41 pages • 2018
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Summary of the chapters 14 to 19 of the book Global Marketing of Svend Hollensen (Export Management). Including relevant graphs. I passed this exam with an 8.3! / Summary of chapters 14 to 19 of the book Global Marketing. Including relevant figures/tables. I obtained the exam with an 8.3!
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Competitive advantage
- Class notes • 19 pages • 2018
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Understanding the MACRO and trading environments is essential to a company if it is to sustain global competitive advantage. This paper discusses this statement and explains by using appropriate global marketing theory and concepts how a company could remain successful in a dynamic industry.
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pricing
- Exam (elaborations) • 4 pages • 2018
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- $10.18
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Multiple choice questions
- Answers • 13 pages • 2017
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- $3.83
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All multiple choice questions of the book
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Summary Global Marketing Chapter 9-19
- Summary • 49 pages • 2016
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Summary of chapter 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19 of the book Global Marketing by Svend Hollensen. This summary is also based on the sheets of the minor International Business II of the University of Applied Sciences Leiden. Includes all important figures.
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Summary Global Marketing chapters 1 - 6
- Summary • 32 pages • 2017
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Summary of the book Global Marketing by Svend Hollensen. 6th edition ISBN: 9780273773160 Chapters 1 t / m 6
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Summary Global Marketing sixth edition
- Summary • 66 pages • 2016
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- $4.37
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Summary of the book Global Marketing sixth edition by Svend Hollensen. Zie de bundel voor de samenvatting gecombineerd met de begrippen.
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Global Marketing summary + begrippen
- Package deal • 2 items • 2016
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- $4.92
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De samenvatting van Global marketing samen met de begrippen.
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Summary Global Marketing Chapter 1-8
- Summary • 37 pages • 2016
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Summary of chapter 1, 2, 3, 4, 5, 6, 7, 8 of the book Global Marketing by Svend Hollensen. This summary is also based on the sheets of the minor International Business I of the University of Applied Sciences Leiden. Includes all important figures.
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Summary International Marketing / Global Marketing
- Summary • 22 pages • 2016
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- $3.83
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Summary International Marketing, based on the book Global Marketing - Hollensen. All chapters with the exception of 5, 7 and 18.
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