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Models for strategic marketing

  • Models for strategic marketing

  • Class notes • 4 pages • 2022
  • Learning objectives - You are able to regonise & define relevant strategic marketing options o How to grow business & where to compete - You are able to explain them meaning of the most relevant strategy models o Ansoff o Porter o Treacy & Wiersema o BCG o Ge/McKinsey (MABA) - You know some advantages & disadvantages of the different models - Understand the basics of a GTM strategy (not exam material)
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  • $7.27
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Export planning J. Leeman chapter 4-9-10-11 Export planning J. Leeman chapter 4-9-10-11

  • Export planning J. Leeman chapter 4-9-10-11

  • Summary • 27 pages • 2018
  • Summary Joris Leeman Export planning 2nd edition. Contains chapter 4, 9, 10 and 11 completely. Very clear summary including figures and tables from the book. In combination with other summaries on stuvia you do not need a book if you buy it!
    (1)
  • $3.27
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