Learning objectives - You are able to regonise & define relevant strategic marketing options o How to grow business & where to compete - You are able to explain them meaning of the most relevant strategy models o Ansoff o Porter o Treacy & Wiersema o BCG o Ge/McKinsey (MABA) - You know some advantages & disadvantages of the different models - Understand the basics of a GTM strategy (not exam material)

Complete English summary of the book Export Planning

Summary Joris Leeman Export planning 2nd edition. Contains chapter 4, 9, 10 and 11 completely. Very clear summary including figures and tables from the book. In combination with other summaries on stuvia you do not need a book if you buy it!

Summary of the book Export planning by Joris Leeman. All the matters that are described in the book are summed up and where needed explained. There are also pictures used to explain some stuff.

Summary of a part of the book Fundamentals Marketing

Summary Global Food classes for grade 1. Education is food technology at the HAS,

English summary of chapter 54 of the Campbell Biology.

This is a summary general chemistry. This covers the following topics: basic chemistry, basic food chemistry, lipids, proteins, carbohydrates, abstract portions of the book about food and cooking by Harold McGee

This is my specification of grapes. Especially the composition of grapes has taken a lot of time. This includes the chemical composition, physical characteristics, physical / chemical characteristics, etc.

This is a summary that I made for the examination of consumer behavior. All the important matter of the lessons from the book back here. All terms are printed in red.