Communcatie Study guides, Class notes & Summaries

(English below) This document is a complete overview of all statistical analyses that have been discussed during the course Analysis of Variance (Tilburg University). This document is an extension to the document “Manual Statistics for Premasters” with more advanced analyses. First of all, this document helps to determine when to use which analysis. Next, you will be explained step by step how to perform each analysis in SPSS. The analyses covered in this document are reliability, multiple...

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Recap of all articles that should be learned for the understanding and knowledge assignment part D for the course Marketing Communication (Master Persuasive Communication). The recap contains the following articles: Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. Voorveld, H. A.M, van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with social media...

In this summary lecture 2 to lecture 7 is discussed. I have used different colors to differentiate theories / models, investigations, exam questions and different important things. 2016-2017

All lectures of persuasive communication together in one document