Havard Hansen Study guides, Class notes & Summaries

This list of concepts contains all relevant terms in alphabetical order. The terms are defined as described in the book.

-- grade for exam: 7.3-- Samenvatting "Consumer Behaviour" voor het vak Consumer Behaviour & Branding Titel boek: Consumer Behaviour: A European Outlook Auteur: Leon G. Schiffman; Leslie Kanuk; Havard Hansen

Industrial Psychology 224 (Consumer Psychology), typed summaries from the textbook "Consumer Behaviour: Global & Southern African Perspective" by authors Schiffman & Kanuk For chapters 8-16, needed for the exam Summaries are VERY neat & thorough!

Samenvatting / Summary Consumer Behaviour and Branding. Derde jaar International Businesss and Mangagement Studies, Marketing Specialisatie. Book: Consumer Behaviour; A European Outlook (second edition). Leon G. Schiffman, Leslie Lazar Kanuk, Havard Hansen

These Industrial Psychology notes (45 pages) provide in depth summaries on consumer behavior and attitude formation and change, the Consumer Research Process, marketing strategies, cultural influences on consumers, the Diffusion of Innovativeness Process and consumer decision making.

English summery, consist of: * Book 1: Consumer behaviour: A european outlook 2nd Edition (not the whole book; Ch 1,2,3,4,5,7,8,9,10,11,13) * Book 2: Strategic brand management: A european perspective 2nd Edition (not the whole book; Ch 1,2,3,4,5,7,13) * Article 1: Cialdini's six principles of influence

Hereby I present my summary to the Consumer behavior and branding field, the summary is described in English and contains many large pictures.

Consumer Behaviour Summary of all chapter

Summary of chapter 1-4, 7-9, 15 and 16 (exam material)

Elaborate summary, includes many examples of the provided theories. Students are expected to be able to give these examples, compare them, and contrast them. My score was a 10.0/10.0