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Summary Principles of Marketing, Global Edition - Marketing (MAN-BCU2008)
- Summary • 39 pages • 2023
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A summary of the book "principles of marketing", 18th edition. Chapters 1-3-4-5-7-8-10-12-14-20. Samenvatting Principles of Marketing, Global Edition - Marketing (MAN-BCU2008. English summary.
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(Chpt.1) Creating Customer Value and Engagement
- Summary • 2 pages • 2023 Popular
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(Chpt.1) Creating Customer Value and Engagement 
Introduction to Principles of Marketing
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Test Bank For Principles of Marketing, 18th Edition by Gary T. Armstrong, Philip Kotler Chapter 1-20.
- Exam (elaborations) • 1054 pages • 2024
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Test Bank For Principles of Marketing, 18th Edition by Gary T. Armstrong, Philip Kotler Chapter 1-20.
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Solution Manual For Principles of Marketing, 18th Edition by Gary T. Armstrong, Philip Kotler Chapter 1-20
- Exam (elaborations) • 525 pages • 2024
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Solution Manual For Principles of Marketing, 18th Edition by Gary T. Armstrong, Philip Kotler Chapter 1-20
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Thesis Salesgrowth by adopting inbound strategies / University of Halmstad 2024 / Succeeded with grade 8,5
- Thesis • 78 pages • 2024
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This is an English thesis discussing the way a company can increase its sales by adopting an inbound strategy. This thesis was submitted in 2024 and uses lots of current theory. You can easily change the company itself and apply this thesis to any company that wants to grow its sales. Please look at the
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Samenvatting Principles of Marketing, Global Edition - Marketing
- Summary • 27 pages • 2024
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marketing summary of chapters 1,3,7,10,11,14,15,16,17
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Marketing: Summary lectures (incl. book) + examples
- Class notes • 68 pages • 2024
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Summary of the colleges of Marketing, includes images and examples. The book is fully covered in the lectures.
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Principles of Marketing (BUSE2025) (Lecture Notes and Exam)
- Package deal • 11 items • 2023
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Complete summarised lecture notes for all chapters of the Block 1 marketing module at 2nd year, including a practice exam.
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(Chpt.8) Products, Services, and Brands
- Summary • 4 pages • 2023
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(Chpt.8) Products, Services, and Brands
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(Chpt.12) Marketing Channels
- Summary • 4 pages • 2023
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(Chpt.12) Marketing Channels
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(Chpt.14) Integrated Marketing Communications Strategy
- Summary • 4 pages • 2023
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(Chpt.14) Integrated Marketing Communications Strategy
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