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Intro to Marketing: Chapter 1
- Textbook notes • 7 pages • 2019
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Chapter 1: Marketing
definition of marketing and what the study entails
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Intro to Marketing: Chapter 3
- Textbook notes • 4 pages • 2019
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Chapter 3: analyzing marketing environment
micro and macro environmental factors
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Intro to Marketing: Chapter 4
- Textbook notes • 7 pages • 2019
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Chapter 4: Managing marketing information
marketing info and customer insights, assessing info needs and developing data, marketing research, analyzing and using marketing info, other marketing info considerations
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Intro to Marketing: Chapter 5
- Textbook notes • 5 pages • 2019
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Chapter 5: Consumer markets and buyer behavior
model of consumer behavior, characteristics affecting consumer behavior, buying decision behavior and process, buyer decision process for new products,
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Intro to Marketing: Chapter 7
- Textbook notes • 6 pages • 2019
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Chapter 7: Customer value-driven marketing strategy
marketing strategy, market segmentation, market targeting, differentiation and postitioning,
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Intro to Marketing: Chapter 8
- Textbook notes • 6 pages • 2019
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Chapter 8: Products, services, and brands
what is a product, product and service decisions, service marketing, branding strategy
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Intro to Marketing: Chapter 9
- Textbook notes • 3 pages • 2019
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Chapter 9: Developing New products
new product development strategy, new product development process, product life-cycle strategies, additional product and service considerations
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Intro to Marketing: Chapter 10
- Textbook notes • 2 pages • 2019
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chapter 10: pricing
what is price, major pricing strategies, other internal and external considerations affecting price decisions
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Intro to Marketing: Chapter 16
- Textbook notes • 5 pages • 2019
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Chapter 16: Personal selling and sales promotion
personal selling, managing sales force, the personal selling process, sales promotion
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Intro to Marketing: Chapter 17
- Textbook notes • 3 pages • 2019
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Chapter 17: Direct and digital marketing
Forms of direct and digital marketing, marketing and the digital age, social media and mobile marketing, traditional direct marketing forms
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