Bronis Verhage Study guides, Class notes & Summaries

Summary of online marketing & communication. Book: Marketing fundamentals by Bronis Verhage Chapters: 1,2,6,7,8,9,10,12,13 School: Breda University of Applied Sciences, first year

It is a summary of the book Marketing Fundamentals, written by Bronis Verhage and published by Noordhoff publishers. The summary consists of chapters 1,3 and 4 and 6.1,6.2,6.3 7.1, 7.5, 7.7, 7.8. It is a summary from the book marketing fundamentals, written by Bronis Verhage and published by 'Noordhoff publishers'. The summary consists of chapters 1,3 and 4 and 6.1,6.2,6.3 7.1, 7.5, 7.7, 7.8

Fairly comprehensive summary of Marketing Fundamentals. Original tables & figures are included, which makes the summary more clear. All the important infromation of the chapters are included.

This summary includes all the chapters you have to learn to make the exam in block 4, year 1. The summary includes plenty explanatory pictures and graphs either from the internet or from the book.

Summary of the book marketing fundamentals by Bronis Verhage. ISBN: 9789001853228 Chapters 1-2-6-7-8-9-10-12-13 42 page's

Summary of all the lectures of EBFU.

This summary consists of all lectures and seminars, worked out with extra tips and notes for the exam. At the BUAS/NHTV. Including theory about: SWOT, PESTEL analysis, DESTEP analysis, SIVA model, ABCD model, marketing plan, strategic vs tactical, mission vs vision, preto rule, SMART objectives, 4'c of marketing, 5 forces model Porter, distribution, macro, meso, micro, SWOT confrontation, SWOT strategies, brand management, etc.

Summary of the chapters we need to know for OMC 1. Includes pictures of the book if hard to explain. The part about elasticity is explained in dutch! The rest of the summary is completely in English. Chapter 1 page 31-62 Chapter 2 (2.1, 2.7, 2.8) Chapter 6 All Chapter 7 (7.1, 7.4, 7.6, 7.6.1, 7.8) Chapter 8 (8.6) Chapter 9 (9.1 - 9.5) Chapter 10 (10.1 - 10.6) Chapter 12 (12.1, 12.4, 12.7 ) Chapter 13 (13.1, 13.2.1,)

This is a complete marketing plan on the Spa Berlin case. Several methods and theories are worked out in compliance with the case company. Including a problem analysis and marketing communication plan for both online and offline tools.

Exam Summary for the course OMC (ITM 1st year BUAS) Includes short summary of essential parts of the book, aswell as results of seminars and MC practice questions. Also includes notes from lectures. This summary doesn't include the PROBLA part (you can download that from LMS)