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Macinnis Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about Macinnis? On this page you'll find 147 study documents about Macinnis.

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Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 17 | 7th edition 2023

  • Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 17 | 7th edition 2023

  • Exam (elaborations) • 3 pages • 2023
  • Available in package deal
    • consumer behavior - -The totality of consumers' decisions with respect to the acquisition, consumption, and disposition of goods, services, activities, experiences, people, and ideas by (human) decision-making units [over time]. -offering - -A product, service, activity, experience, or idea offered by a marketing organization to consumers. -"Totality of decisions..." - -Whether What Why How When Where How much/ How often/ How long -"about the consumption..." - -Acquisition Usage ...
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Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 17 | 7th edition 2023

  • Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 17 | 7th edition 2023

  • Package deal • 10 items • 2023
  • Exposure - -Occurs when consumers come into contact with information in the environment, some-times through their own intentional behaviors and sometimes by accident. -Attention - -The process by which consumers select information in the environment to interpret. Also, the point at which consumers become conscious or aware of certain stimuli. -In
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Samenvatting H1-H6 Consumer Behavior (Cengage)/ Summary Ch1-Ch6 Consumer Behavior (Hoyer, Maccinis, Pieters) Samenvatting H1-H6 Consumer Behavior (Cengage)/ Summary Ch1-Ch6 Consumer Behavior (Hoyer, Maccinis, Pieters)

  • Samenvatting H1-H6 Consumer Behavior (Cengage)/ Summary Ch1-Ch6 Consumer Behavior (Hoyer, Maccinis, Pieters)

  • Summary • 27 pages • 2023
  • Summary of book 'Consumer Behavior' including chapter 1 until chapter 6. Including the most important aspects of the book. I am personally using this for the pre-master Marketing Management at Tilburg University. The summary includes definitions, frameworks, pictures and more.
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Get the Competitive Edge with the Premium [Consumer Behavior,Hoyer,7e] Test Bank Get the Competitive Edge with the Premium [Consumer Behavior,Hoyer,7e] Test Bank

  • Get the Competitive Edge with the Premium [Consumer Behavior,Hoyer,7e] Test Bank

  • Exam (elaborations) • 405 pages • 2023
  • Searching for a valuable study resource to ace your exams? Look no further than our meticulously crafted [Consumer Behavior,Hoyer,7e] Test Bank. Designed to complement your learning journey, our test bank offers a comprehensive set of questions that mirror the complexity and depth of the actual exams. With our [Consumer Behavior,Hoyer,7e] Test Bank, you can maximize your study time and enhance your performance. Don't miss out on this opportunity to excel in your studies – order now and embark...
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Maximize Your Exam Performance with the Reliable [Consumer Behavior, 4th Ed,Hoyer] Test Bank Maximize Your Exam Performance with the Reliable [Consumer Behavior, 4th Ed,Hoyer] Test Bank

  • Maximize Your Exam Performance with the Reliable [Consumer Behavior, 4th Ed,Hoyer] Test Bank

  • Exam (elaborations) • 516 pages • 2023
  • Searching for a valuable study resource to ace your exams? Look no further than our meticulously crafted [Consumer Behavior, 4th Ed,Hoyer] Test Bank. Designed to complement your learning journey, our test bank offers a comprehensive set of questions that mirror the complexity and depth of the actual exams. With our [Consumer Behavior, 4th Ed,Hoyer] Test Bank, you can maximize your study time and enhance your performance. Don't miss out on this opportunity to excel in your studies – order now ...
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In-depth Article Summary for Digital Marketing & Analytics (6314M0311Y)

  • In-depth Article Summary for Digital Marketing & Analytics (6314M0311Y)

  • Summary • 42 pages • 2021
  • Includes a summary of the following articles: Topic 1 - Introduction to digital marketing & SEO 1.1 Digital Marketing Trends Report 2020 – Sparxoo Topic 2 - Search engine advertising & Web analytics 2.1 Search engine advertisements: The impact of advertising statements on click-through and conversion rates – Haans, Raassens & van Hout (2013) 2.2 Using Google Analytics to measure visitor statistics: The case of food composition websites – Pakkala, Presser & Christensen (2012) To...
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Full summary Marketing for pre-master TISEM (including knowledge clips) Full summary Marketing for pre-master TISEM (including knowledge clips)

  • Full summary Marketing for pre-master TISEM (including knowledge clips)

  • Summary • 81 pages • 2022
  • A summary of all chapters belonging to the Marketing for premaster course. The summary is based on the book and includes images from the book for support. Furthermore, the knowledge clips are also summarized used in this course.
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Summary for decision making in marketing Summary for decision making in marketing

  • Summary for decision making in marketing

  • Summary • 68 pages • 2021
  • This summary contains all required book chapters and lecture slides. The books used; - Influence, science and practice by Robert B. Cialdini - Consuemr Behavior by Hoyer, Macinnis, Pieters
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MIDTERM 2 Summary: Consumer & Marketing MIDTERM 2 Summary: Consumer & Marketing

  • MIDTERM 2 Summary: Consumer & Marketing

  • Summary • 26 pages • 2024
  • This is a summary for the second midterm of the Consumer & Marketing course. This summary contains chapters 7 to 14 of the book Consumer Behavior (8th edition), which are part of the exam material
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Summary: Consumer and Marketing (MIDTERM 1) Summary: Consumer and Marketing (MIDTERM 1)

  • Summary: Consumer and Marketing (MIDTERM 1)

  • Summary • 22 pages • 2024 Popular
  • This is a summary for the first midterm of Consumer & Marketing, covering chapters 1 to 6 of the book: Consumer Behavior, 8th edition. The summary is written in English
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