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E-marketing principles: PowerPoint-presentations and articles

All articles assigned in the E-marketing principles lectures are summarised in this document, as well as the PowerPoint-presentations. This means the summary covers the TCEI Model (Traffic, Conversion, Excellence and Innovation), the conversion funnel, CRO, Google Analytics, e-mail marketing, SEO, SEA, AdWords and display advertising among other subjects.

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  • Summary
  •  • 21 pages • 
  • by Eline27 • 
  • uploaded  18-03-2017
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