Master marketing analytics Study guides, Class notes & Summaries

Summary for the course MarCom by Bosmans, part of the MSc Marketing Management/Analytics at Tilburg University. Note that this summary doesn't include the book chapters

All notes and lecture slides are in one document per lecture. I passed the exam with an 8. Good luck!

Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) - Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) - Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) -...

A clear summary of the lectures by George Knox of Customer Analytics, as part of the MScs Marketing Analytics/Management. Including an overview of the symbols and formulas used

Summary of: - all lectures - stat videos - video lectures

Which of the following statements is true about master items? - Answer- Master items reusable assets that can be used throughout the app. A marketing company must analyze the age of customers who view movies at a theater at least once a month, and where those customers are located. The business analyst must consider several requirements: - Age of customers- Addresses of customers- Frequency of theater visits Which objects should a business analyst use to visualize these requirements? - Answ...

Summary of the required readings and articles for the course customer models at the university of Groningen: - Modeling markets by Leeflang et al. (2015): Chapter 1, 2, 8 (p.261-278, 285-288), 9 (p.322-325) - Advanced individual demand models by Fok (2017) - A logit model of brand choice calibrated on scanner data by Guadagni&Little (1983) - The entry strategy of retail firms into transition economies by Gielens et al. (2007) - The impact of instant reward programs and bonus premiums on con...

SAP Certification Practice Exam 241 Questions with Verified Answers Which of the following control parameters determines the scope of the MRP run in SAP S/4HANA? - Processing key - Purchase requisition - Planned order - Planning mode - Schedule line - CORRECT ANSWER - Processing key What is the highest organizational unit in warehouse management? - Warehouse number - Storage selection - Storage bin - Storage type - CORRECT ANSWER - Warehouse number What happens when we post...

Sitecore Developer Certification What is the recommended version of Visual Studio for Sitecore development? - Any version that supports the .NET framework 4.0 will work for Sitecore development. What tools can you use to install Sitecore? - Manual or zip file, EXE, Sitecore Rocks, SIM What additional databases are required when running xDB? - Collection Database (MongoDB), Reporting, Session State How do you patch in changes to the <sitecore> section of g? - Put a .config pat...