• Page 2 out of 322 Search Results 'marketing analytics'
  • 0

    Filter(s)

All 322 results

document-image
In-depth Article Summary for Digital Marketing & Analytics (6314M0311Y)
(1)
$4.61
2x  sold

Includes a summary of the following articles: Topic 1 - Introduction to digital marketing & SEO 1.1 Digital Marketing Trends Report 2020 – Sparxoo Topic 2 - Search engine advertising & Web analytics 2.1 Search engine advertisements: The impact of advertising statements on click-through and conversion rates – Haans, Raassens & van Hout (2013) 2.2 Using Google Analytics to measure visitor statistics: The case of food composition websites – Pakkala, Presser & Christensen (2012) To...

i See more info x
  • Summary
  •  • 42 pages • 
  • by elinebeurskens • 
  • uploaded  14-05-2021
Quick View
i x
document-image
Extended Summary Marketing Analytics Course including lectures, articles and tutorial notes
(1)
$5.76
1x  sold

I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. Article List: Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient brand alliances; Wedel & Kannan (2016). Marketing Analytics for Data-Rich Environments; Papies & van Heerde (2017). The dynamic interplay between recorded music and live concerts: the role of piracy, ...

i See more info x
  •  Bundle
  • Summary
  •  • 194 pages • 
  • by chlomullenders • 
  • uploaded  28-05-2020
Quick View
i x
document-image
Summary papers Marketing Channel Management 2021
(0)
$5.76
36x  sold

A clear summary of ALL the papers for the course Marketing Channel Management for the MSc Marketing Management/Analytics. I have tried to making everything as structured as possible in the form of bullet lists, so you will have a clear overview of the ideas of the writers. It's 24 pages in total, so it's perfectly manageable to actually replicate the information on the exam (in contrast to other 'summaries'). If you have any questions, don't hesitate to contact me! Please note that the missi...

i See more info x
  •  Bundle
  • Summary
  •  • 25 pages • 
  • by UvTstudent98 • 
  • uploaded  09-10-2021
Quick View
i x

Sell your knowledge on Stuvia

Hundred thousands of people are searching for your content every day. You can easily upload your summaries to our platform and start earning money from your study notes.

Sign up for free today and start earning while helping others!

Start selling or learn more about selling on Stuvia  
bundle-image
DIGITAL MARKETING ANALYTICS alles wat je nodig hebt!
(0)
$5.76
9x  sold

Alles wat je nodig hebt om het tentamen ''Digital Marketing Analytics'' te halen! Zo wel een samenvatting van de artikelen (19/20) en lecture notes.

i See more info x
  • Bundle
  •  • 2 items • 
  • by nikkinuman • 
  • uploaded  28-06-2020
i x