Marketing analytics Study guides, Class notes & Summaries

CSBI: Certified Specialist Business Intelligence Exam (2023/ 2024) Questions and Verified Answers 1. Identify fundamental purpose of engaging in analytics ~ Answer: understand what is happening and finding a path forward 2. Recognize the basic business functions of finance, marketing and operations ~ Answer: - operations is the function that meets the demand for a service or product by marketplace entities ~ Finance ensures monetary resources are in place to conduct operat...

Complete Solutions Manual for Intermediate Accounting, Volume 1, 13th Canadian Edition 13ce by Donald E. Kieso, Jerry J. Weygandt. ISBN-13: 0452 Full Chapters Solutions for Vol 1 13ce 1 The Canadian Financial Reporting Environment 1-1 Capitalizing on Financial Reporting 1-1 Preview of Chapter 1 1-3 1.1 Financial Statements and Financial Reporting 1-3 Accounting and Capital Allocation 1-4 Stakeholders 1-5 Objective of Financial Reporting 1-6 Information Asymmetry 1-9 ...

Summary of Data Engineering (EBM213A05). This summary is advised to use by the professor. It covers all mandatory material for the exam.

Test Bank for Marketing Management 4e 4th Edition by Greg Marshall, Mark Johnston. ISBN-13: 1917 Full Chapters test bank included Part One: Discover Marketing Management CHAPTER 1: Marketing in Today’s Business Milieu CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition Part Two: Use Information to Drive Marketing Decisions CHAPTER 4: Market Research Essentials CHAPTER 5: CRM, Big Data, and Ma...

Summary of Module 1 - Module 5 of Customer Analytics 2023/2024 of the lecture slides, theory in the labs and some additional explanations.

Summary: Pricing And Revenue Analytics at Tilburg University for Marketing Analytics - December 2022. In this document I summarized all lectures, including the webclips, the compulsory readings and the readings for the tuorials of the course Pricing and Revenue Analytics. It also contains several explained examples used in the lectures.

Test Bank for Information Technology for Management: Driving Digital Transformation to Increase Local and Global Performance, Growth and Sustainability, 12th Edition 12e by Efraim Turban, Carol Pollard, Gregory Wood. Full Chapters test bank are included - Chapter 1 to 14 CHAPTER 1: Digital Transformation Disrupts Companies, Competition, and Careers Locally and Globally Introduction 1.1 Doing Business in the On-Demand and Sharing Economies 1.2 Business Process Improvement and Competition 1...

TEST BANK for Marketing: Real People, Real Choices 11th Edition by Solomon Michael, Marshall Greg and Stuart Elnora. ISBN 9780136810490 Updated A+ TABLE OF CONTENT PART 1: UNDERSTAND THE VALUE PROPOSITION   1. Welcome to the World of Marketing: Create and Deliver Value  2. Global, Ethical, and Sustainable Marketing  3. Strategic Market Planning  Chapter 3 Supplement: Build a Marketing Plan  PART 2: DETERMINE THE VALUE PROPOSITIONS DIFFERENT CUSTOMERS WANT   4. Market Research  5. M...

Read this and get 9!!! This summary contains all the information of lectures, tutorials, guest lectures, the key message of the articles (including finding, model, and implication) and some tips about the exam.

All notes and lecture slides are in one document per lecture. I passed the exam with an 8. Good luck!