Macinnis Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Macinnis? On this page you'll find 147 study documents about Macinnis.
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Test Bank for Consumer Behavior, 8th Edition by Wayne D. Hoyer
- Exam (elaborations) • 544 pages • 2023
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Test Bank for Consumer Behavior 8e 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. Full Chapters test bank are included - Chapter 1 to 17 
 
Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR. 
1. Understanding Consumer Behavior. 
Appendix: Developing Information about Consumer Behavior. 
Part II: THE PSYCHOLOGICAL CORE. 
2. Motivation, Ability, and Opportunity. 
3. From Exposure to Comprehension. 
4. Memory and Knowledge. 
5. Attitudes Based on High Effort. 
6. Attitudes Based on Low...
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Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Solution Manual with Test Bank)	
- Package deal • 2 items • 2023
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- $39.49
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Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Solution Manual with Test Bank)	

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Marketing for Premaster (Consumer Behavior) Summary (Failed = Money Back!)
- Summary • 90 pages • 2022
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Summary of all the relevant chapters to pass the Marketing for Premaster course! Summary structure is based on the course structure. 
 
Samenvatting van alle relevante hoofdstukken om het vak Marketing for Premaster te halen. Structuur is gebaseerd op de course structure.
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Midterm 1 / Pre-master Tilburg / Marketing / Consumer Behavior H1 t/m H6
- Summary • 40 pages • 2023
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- $8.15
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Door het nieuwe boek waren er helaas geen passende samenvattingen meer op Stuvia. Hierdoor zelf een samenvatting geschreven waar jullie hopelijk ook iets aan hebben!
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Consumer Behavior, Hoyer - Exam Preparation Test Bank (Downloadable Doc)
- Exam (elaborations) • 405 pages • 2022
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- $28.48
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Description: 
 
Test Bank for Consumer Behavior, Hoyer, 7e prepares you efficiently for your upcoming exams. It contains practice test questions tailored for your textbook. Consumer Behavior, Hoyer, 7e Test bank allow you to access quizzes and multiple choice questions written specifically for your course. 
 
The test bank will most likely cover the entire textbook. Thus, you will get exams for each chapter in the book. 
 
 
You can still take advatange of the test bank even though you are usi...
Make study stress less painful
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Voordeelbundel met samenvattingen Consumer Behavior, IBSN: 9780357721292. Consument en Marketing (323623-B-6), Hoofdstuk 1 t/m 3
- Package deal • 3 items • 2024
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Samenvattingen voor het vak Consument en Marketing (323623-B-6). Het bevat de hoofdstukken 1 t/m 3 uit het boek Consumer Behavior 8th edition. Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters (2024). ISBN: 9780357721292.
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Consumer Behavior, Hoyer - Complete test bank - exam questions - quizzes (updated 2022)
- Exam (elaborations) • 405 pages • 2022
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- $28.99
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Description: 
- In the file you can find extensive number of exam questions. 
- Supports multiple editions (newer and older) 
- Different difficulty levels ranging from easy to extremely difficult 
- The whole book is covered (All chapters) 
- Questions you can expect to see: Multiple choice questions, Problem solving, essays, Fill in the blanks, and True/False. 
- This test bank is a great tool to get ready for your upcoming exam. 
 
*** If you have any questions or special request feel free...
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Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 17 | 7th edition 2023
- Exam (elaborations) • 5 pages • 2023
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Consumer behaviour - -The buying behaviour of final consumers (individuals and households who buy goods and services for personal consumption). 
->Easy to study what consumers do, but much harder to figure out why they do it!<--- 
 
-Why study CB? - -To plan effective marketing strategies 
-Predict the effect of potential marketing actions 
-Understand why past marketing actions were ineffective 
-Avoid repeated trial and error 
-To help with segmentation and targeting 
 
-Factors that inf...
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Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 17 | 7th edition [211581]2023
- Exam (elaborations) • 8 pages • 2023
- Available in package deal
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consumer behavior - -the acquisition, consumption, and disposition of goods, services, time, and ideas by (human) decision making units 
 
-CB involves... - -more than just products 
 
more than just buying: 
acquisition 
usage 
disposing 
 
dynamic process 
 
many people 
 
-consumer roles - -info gatherer, influencer, decision maker, and user 
 
-market segmentation - -can group consumers by similar needs, wants, or attitudes 
 
identify the most valued consumer 
 
-customer relationship ma...
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Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 17 | 7th edition[211581]2023
- Exam (elaborations) • 6 pages • 2023
- Available in package deal
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It is important for consumer researchers to understand the nature and power of attitudes. - -An attitude is a predisposition to evaluate an object or product positively or negatively. We form attitudes toward products and services, and these attitudes often determine whether we will purchase or not. 
Three components make up an attitude: beliefs, affect, and behavioral intentions. 
Attitude researchers traditionally assumed that we learn attitudes in a fixed sequence: First we form beliefs (cogn...
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