Bedrijfskunde Study guides, Class notes & Summaries

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1ZM11 - Summary of Lectures (2023)
  • 1ZM11 - Summary of Lectures (2023)

  • Summary • 41 pages • 2023
  • This is a summary of all in-class lectures and all video lectures of the course 1ZM11 - Marketing and Innovation, given at the Eindhoven University of Technology (TU/e) in the academic year 0f 2022-2023 for the Innovation Management track of the master Industrial Engineering (Technische Bedrijfskunde).
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Exam Questions O&E
  • Exam Questions O&E

  • Other • 20 pages • 2023
  • exam questions which are discussed in the lectures and in the book. All 10 school are involved.
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Global Virtual Teams online elective 22/23 Notes
  • Global Virtual Teams online elective 22/23 Notes

  • Class notes • 33 pages • 2022
  • Detailed notes of all lectures
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Summary of History of Economics part 2 Summary of History of Economics part 2
  • Summary of History of Economics part 2

  • Summary • 44 pages • 2023
  • This is a full summary of the readings for the workgroup, the questions of the workgroup and all the lectures of History of Economics Part 2.
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Samenvatting The Psychology of Advertising, ISBN: 9780367346393 Marketing 2 (E_BK2_MKT2) Samenvatting The Psychology of Advertising, ISBN: 9780367346393 Marketing 2 (E_BK2_MKT2)
  • Samenvatting The Psychology of Advertising, ISBN: 9780367346393 Marketing 2 (E_BK2_MKT2)

  • Summary • 59 pages • 2022
  • Available in package deal
  • Book Summary The Pyschology of Advertising. Chapters 1 to Chapter 6.
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Summary Contemporary Theories on b&m (ALL new) ARTICLES
  • Summary Contemporary Theories on b&m (ALL new) ARTICLES

  • Summary • 72 pages • 2022
  • Available in package deal
  • This contains the summary of the articles from the lecture 1,2,3 and 4!! for the academic year 2023/2024 of Contemporary Theories on B&M. The irrelevant information has been left out and the theory has been linked to the lectures. This summary includes the new (!) articles needed in , such as Greve 2021, Aguilera and Semadeni. Boivie et al., 2021 en Connelly et al., 2010
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Trial exam Marketing & Innovation
  • Trial exam Marketing & Innovation

  • Exam (elaborations) • 7 pages • 2023
  • 50 open questions and answers based on the lectures from B. Hillebrand on Marketing & Innovation. Also questions the teacher discussed during the courses.
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Digital Business & Transformation summary ARTICLES  Lectures and tutorials cases(!) Digital Business & Transformation summary ARTICLES  Lectures and tutorials cases(!)
  • Digital Business & Transformation summary ARTICLES Lectures and tutorials cases(!)

  • Summary • 32 pages • 2022
  • Available in package deal
  • This contains the summary of all articles (Tutorials + Lectures) for the academic year 2023/2024 of Digital Business and Transformation. The irrelevant information has been left out and the theory has been linked to the lectures. Deze samenvatting bevat alle artikelen voor het academisch jaar 2023/2024 voor Digital Business & Transformation. De irrelevante informatie is weggelaten en de theorie is gekoppeld aan de colleges.
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